Social Media Marketing for B2B

Addressing the 7 Billion People Challenge

October 13th, 2011 2 Comments

I don’t usually blog much about my employer SAP on my personal blog, but in this case, I am going to make an exception. SAP will be hosting an Innovation Day on October 24th, which is International UN Day, and the official kick-off of the 7-Day Countdown to 7 Billion (people on the planet).

Also, I will be supporting the social media part of this day at SAP, and You are invited to join the day online, via a virtual platform or on Twitter. And I’ll get back to you with detailed reporting on the social media activity later.


To participate in this event on Twitter, please use the following hashtags:  #7billion #SAP (always in combination)

To participate on the virtual platform (live streaming), please register here:


The world’s population is slated to top seven billion people on October 31, 2011. This humanitarian milestone represents both an achievement and a challenge, and impacts everyone on the planet. A world of seven billion and beyond has implications for sustainability, urbanization, access to health services and youth empowerment. Companies, governments and non-profits of every size have a role to play to create a healthy and sustainable world for all.

As the United Nations agency responsible for marking this milestone, the United Nations Population Fund (UNFPA) is leading a global initiative—7 Billion Actions—to raise awareness of the opportunities and challenges of a world of seven billion people and beyond.


SAP is partnering with the UNFPA on the 7 billion actions campaign and hosting an executive roundtable and Innovation Day on October 24th , 2011. This is a unique day bringing together technology experts, designers, business experts, and non-profits at the SAP Palo Alto Labs to co-innovate and design solutions for the next billion.

SAP CSR and SAP Marketing will drive a two part event which is comprised of:

  • Executive Level Roundtable “Innovating for a World of 7 Billion” , co-hosted by UNFPA, Churchill Club and SAP
  • SAP Innovation Jam: Innovating for a World of 7 Billion, sponsored and hosted by SAP in collaboration with UNFPA. (Challenge to participants: how can we leverage technology to provide better youth access to health and education using sustainable business models) >> I’ll be reporting from the inside of InnoJam and afterwards, as I will be actively participating on one of the teams!

Unfortunately the live event is sold out but there might be tickets available at the door on the day.  But to participate from the comfort of your office or home, simply register here:


PS:  SAP joined the 7 Billion Actions task force of United Nations Population Fund (UNFPA) in February 2011. SAP is not a paying sponsor. SAP are providing in-kind software as well as project expertise, including contributing to the social media campaign.

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2 Responses

  1. Rich Blumberg says:

    Hi! Great blog! With 7 Billion humans I see it impact SAP-related business and social awareness:

    * Business – Many opportunities and needs for Business Analytics and In-Memory/HANA computing to address the massive numbers and all that it represents. With scale comes new opportunities to address consumers and develop new business

    * Social Awareness – With growth we should think about those who need our help the most. The needs of the hungry, homeless, and sick will accelerate. We must step back and be thankful for what we have and make our mission to help in some small way to make a difference.

    Hat’s off to SAP and the United Nations for recognizing both of these interdependent opportunities and challenges! The future impact of what this all means is at our door step!

  2. AndySitison says:

    Interesting Blog, thanks for increasing my awareness of this event.


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