Social Media Marketing for B2B

Join #SAP for a Day of Social Media Sessions during #SMW12

January 26th, 2012 4 Comments

Learn to Tell Social Media Hype from Reality at #SMW12 #SAP

On February 15th, 2012, as part of global Social Media Week, SAP will host a full day of social media sessions at their offices in Palo Alto. You are cordially invited to join the event onsite or via a live feed (URL live on event date). Attendance is free but requires pre-registration.

  • SAP Social Enterprise Hub:  A mix of presentations and panels that shine the light on social culture, social audience, and social technology (sponsored by SAP).


Watch this Video for a Brief Introduction



As a Social Media Week Advisory Council Member, I’ve been organizing SAP’s Social Media Day as a volunteer for the last few months. In my consulting practice, I am constantly confronted with the angst of new comers to social media, and a lot of information that is available on the Internet creates more hype than relief.

Hence, for this event, it’s important for me to make sure we show the reality of social media and make it digestible for our audience.  I’ll consider our social media day at SAP a success if attendees walk away feeling confident to tackle their own social media challenges.

I am particularly excited about the high caliber of presenters that have agreed to support the event:

  • SAP’s CMO Jonathan Becher
  • Ray Wang of Constellation Research
  • Maggie Fox of Social Media Group
  • SAP’s Mark Yolton, Brian Ellefritz, and Timo Elliott
  • Many great panelists that will be announced soon


THE FULL SAP AGENDA (a light breakfast, lunch, beverages and snacks will be served throughout the day and at the networking reception)


Our friends from Cisco are kicking-off the discussion on the Social Enterprise on February 14th:

  • Social Enterprise Hub Part 1: Examining how businesses develop and maintain relationships via social platforms and communities, and how these platforms and communities are informing B2B operational decisions (sponsored by Cisco)

Also check the Social Media Week schedule for events at Adobe and eBay!



Simply follow this link to the website and register for the tracks you are interested in (if you want to attend the full day at SAP, you have to register 4x times = 1x for each track shown in the picture below):

There is no registration needed for the breakfast, lunch and reception.

Here a great blog from Timo Elliott on the “Social Technology” track.


WHERE (Pre-registration mandatory)

  • SAP, Bldg.1, 3410 Hill view Ave, Palo Alto, CA 94304 (Silicon Valley) see map
  • Or watch the event streamed live via the SAP Virtual Platform (live on event date)
  • Use the hashtags #SMW12 #SAP in all your Tweets, and follow event-related blogs on, SAP Community Network, my social media marketing blog, and


  • SAP: Brian Ellefritz, Diane Johnson (logistics goddess!), Joseph Kelly (blogging strategy), Alycia de Avila (keynote), Barbara Holzapfel (SAP Labs), Thia Parodi, Nancy Uy, Brian Rice, Inga Bereza, Sylvia Santelli, Christian Happel, Ruks Omar, Wilson Zhu, Nadine Ebert, Dorothea Sieber, Aleks Barilko.
  • Beyond: Mitchell Linden, Jillian Mackintosh, Faith Chihil, Sarah Wulfeck.
  • Other: Petra Neiger (Cisco), Rachna Lal (VSSOD), Maria Poveromo (Adobe)


About Social Media Week

Social Media Week is a series of interconnected activities and conversations around the world on emerging trends in social and mobile media across all major industries.

In just under three years, Social Media Week has expanded to 21 cities, including New York, San Francisco, Los Angeles, Chicago, Toronto, Vancouver, Sao Paulo, Rio de Janeiro, Bogotá, Buenos Aires, Mexico City, Istanbul, London, Paris, Rome, Milan, Glasgow, Berlin, Moscow, Beirut and Hong Kong. Starting in 2012, SMW is adding Tokyo, Singapore, DC and Miami.

Annually, SMW attracts more than 60,000 attendees across thousands of individually organized events, with half a million connecting to the conference online and through mobile.

For more information about Social Media Week visit


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4 Responses

  1. Here an overview of the panel and panelist in the “Social Technolgy” track run by Timo Elliott:

  2. And more on the “Social Technology” panel topic:

    Plus, Timo’s annoucement of the event:

  3. More promotions of the event:

    Other blogs can be found here:

    and on the Social Media Week website:

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