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A Boutique Social Media Marketing Consultancy

Natascha Thomson

In this blog, Natascha Thomson, author of 42 Rules for B2B Social Media Marketing, shares social media news and insights from her consulting practice.

Contact Natascha to create or optimize your social media strategy.

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Maggie Fox of Social Media Group & Mark Yolton fo SAP at SAP Social Mediay Day 2012 Below you can find a summary of the presentations from SAP’s Social Media Day (#SMW12) on February 15th, 2012. This amazing set of slides aggregates the wisdom and experience of a group of well-regarded social media practitioners that was shared as part of global social media week. Leverage this unique opportunity to get an insight into what is real and what is hype in social media.


1. Brian Ellefritz, VP Global Social Media at SAP

Building a social culture by Brian Ellefritz

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2. Maggie Fox, Founder & CEO, Social Media Group

How content marketing is changing everything by Maggie Fox

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3. Rachel Happe, Principal & Co-Founder, The Community Roundtable

Rachel Happe: Why People, Relationships and Communities are Becoming Strategic

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 4. Mark Yolton, SVP, SAP Community Network & Social Media at SAP

Grow your community for member benefit & business value by mark yolton

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 5. Timo Elliott, Sr. Director, Strategic Marketing at SAP

Social + product = better products by Timo Elliott

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You can also find all of these slides in one place here!

In my next blog, I will share the links to the OnDemand recordings of the day!
Did you attend Social Media Week 2012? If yes, what was your experience? 


Dorothea Sieber was one of the many volunteers who pulled the day together!

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4 thoughts on “Social Meda Week at SAP (#SMW12): The Presentations

  1. This was an awesome event! Rich content, informed, knowledgeable speakers. One of the best social media events I’ve attended.

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