Social Media Marketing for B2B

What Makes a Good Tweet?

March 7th, 2012 No Comments

Have you been wondering what makes a good Tweet?  Why do some people seem to be able to gather a solid following while others just don’t get any traction? Read this blog to get some answers from me and other social media practitioners.

Of course, good content is one key ingredient, as is common sense. But, there are, indeed a few well-tested strategies that you can use to increase your reach, engagement and success on Twitter.

Top 3 Tips for a Good Tweet

  1. Listen before you tweet
  2. Add your own insights vs. just (re-)tweeting
  3. Be a personality not a company
  1. Follower influencers & other interesting people
  2. Tweet during relevant events using the event hashtag
  3. Include influencers or other relevanthandles in your tweets (even ask for RTs directly)

>>it is not a science. The rule of thumb: use common sense!


  1. ŸIt’s audience appropriate (what & when)
  2. ŸGood content = not a product pitch
  3. ŸLeaves room for Retweeting
  4. ŸInfluences (your audience)
  5. ŸIs a well-defined piece in your overall social media strategy
  6. ŸIs Retweeted by your influencers (not just your colleagues & friends)
  1. ŸTweet is Retweeted and/or commented on
  2. ŸCreates a high amount of impressions (reach); premise: influencers have many followers
  3. ŸClick-throughs to promoted content, e.g. via’s
  4. ŸGrowth in number of followers
  5. ŸIncreases your Klout score

Related: ŸKlout, Twittalyzer, TweetReach


Tricks from Respected Social Media Practitioners

1. @D_Sieber: Dorothea Sieber, Social Media Manager for HANA, SAP
1. Make it catchy and engage the audience by asking questions.
2. Simple language, easy to read.
3. Use hashtags in context, don’t just add them at the end.
4. Don’t use marketing but conversational language.
5. Think first what is relevant for you audience before (re) tweeting.
6. Add your own comment to a RT (modify the original tweet), as it adds more value than simple re-tweeting.
2. @PalmNorch: Palm Norchoovech, Social Media Manager for SCN, SAP
1. Retweetable without modifying the tweets. So there should be at least 10 chars for the .
2. Using the industry/known hashtags. Don’t create your own variation of hashtag. Do some research on the existing hashtag that people use and include that in your tweet to increase visibility.
3. Add twitter handles of people when u refer to them. Don’t simply state the name. Research if they have a twitter handle.

4. Good tweets might fail to pick up traction if tweeted at the wrong time. Scheduled them at the right time when your followers are most active on Twitter.

3. @mheiligman: Margot Heiligman, Solution Management Director, SAP

1. “Not too many hashtags – 1 or two.
2. Timing – 5-6 per day, not rapid fire of 3 or 4 tweets one after another (space them out – unless it’s an #SAPChat).
3. Don’t use twitter as a PR channel.  Think about how what you tweet  is of value.
4. or other shortener – Link at the end.
5. Message first, Link second, hash third.
6. Test punctuation, because on some tweet dashboards a “&” will show up looking like a “?” etc.

4. @carolinekohout: Caroline Kohout, Social Media Marketing Strategist, SAP

 1. Find the powerful balance between art and science. Work in a pithy grabber. Mashable and Guy Kawasaki both have great examples of pithy grabber tweets.
2. For example, from this morning on @mashable: Delta Wants You to Shop Amazon While Flying – .
3. They don’t necessarily leverage hashtags to their full potential, but the content piques your interest and gets you to click-through for more.


Share it  On Slideshare: 

What Makes a Good Tweet?

View more presentations from MarketingXLerator.

What do you think makes a good Tweet? Care to share any examples you have seen?

Share this article

  • FacebookFacebook
  • PinterestPinterest
  • TwitterTwitter
  • Google PlusGoogle Plus
  • DeliciousDelicious
  • LinkedInLinkedIn
  • StumbleUponStumbleUpon
  • PosterousPosterous
  • RedditReddit

Leave a Reply

Powered By WordPress

Designed & Developed By Gareth Watson


Get every new post delivered to your Inbox

Join other followers: