Have you been wondering what makes a good Tweet? Why do some people seem to be able to gather a solid following while others just don’t get any traction? Read this blog to get some answers from me and other social media practitioners.
Of course, good content is one key ingredient, as is common sense. But, there are, indeed a few well-tested strategies that you can use to increase your reach, engagement and success on Twitter.
Top 3 Tips for a Good Tweet
- Listen before you tweet
- Add your own insights vs. just (re-)tweeting
- Be a personality not a company
- Follower influencers & other interesting people
- Tweet during relevant events using the event hashtag
- Include influencers or other relevanthandles in your tweets (even ask for RTs directly)
>>it is not a science. The rule of thumb: use common sense!
- It’s audience appropriate (what & when)
- Good content = not a product pitch
- Leaves room for Retweeting
- Influences (your audience)
- Is a well-defined piece in your overall social media strategy
- Is Retweeted by your influencers (not just your colleagues & friends)
- Tweet is Retweeted and/or commented on
- Creates a high amount of impressions (reach); premise: influencers have many followers
- Click-throughs to promoted content, e.g. via Bit.ly’s
- Growth in number of followers
- Increases your Klout score
Related: Klout, Twittalyzer, TweetReach
Tricks from Respected Social Media Practitioners
4. Good tweets might fail to pick up traction if tweeted at the wrong time. Scheduled them at the right time when your followers are most active on Twitter.
3. @mheiligman: Margot Heiligman, Solution Management Director, SAP
4. @carolinekohout: Caroline Kohout, Social Media Marketing Strategist, SAP
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What Makes a Good Tweet?
What do you think makes a good Tweet? Care to share any examples you have seen?