Social Media Marketing for B2B

5 Steps to Manage your Twitter Community with Commun.It

August 29th, 2012 4 Comments

Here another good tool that adds a lot of value in understanding your Twitter following, followers, your relationships with them and let’s you manage all of it.

One Twitter handle is free, more come for a fee. Don’t expect guidance in the tool on how to use it – to get “how to” information go to the blog.

Here 5 Steps to Manage your Twitter Community with Commun.It

Step 1: Install Commun.It (free)

Step 2: Look at who your high-value “members” are: “most engaged”, “supporters”, “influencers”

  • Looking through each list, I got valuable good insights on the circle of people who constitute my core network on Twitter. There were some surprises.
  • Conclusion: great people & connections, but how do I expand my network to the right people to increase my influence? This tool helps me monitor that progress (of course, I have to have clear goals to know what I am trying to achieve).

Step 3: “Consider to Follow” and “Consider to Unfollow” suggestions

  • I found good value here in people worthwhile following but especially in unfollowing inactive members or people that don’t seem to play a part in my Twitter life.
  • Be careful here, you’ll want to go through this list one-by-one to ensure you are not unfollowing people whose Tweets you enjoy but don’t interact with or who you are in contact with rarely but when it happens it is meaningful. Obviously, Twitter does not know about your relationship to people off-line either; which might be why you follow somebody.

Step 4: Looks at your “New Follows” and “New Unfollowers”

  • The tool shows you recent engagements you have had with anybody in this group and whether you follow them or not.
  • Keeping an eye on “unfollows” is particularly s important. If you see unsubscribers who are in your target audience, rethink what you’ve been Tweeting. Why are they not interested? But don’t be disheartened. Many people just follow others, hoping to get followed back; if that does not happen, they unfollow. This is a good thing! My theory is that it can pay to not follow somebody back right away – if they play the game “I follow you s0 follow me back” they will unfollow you after a few days and you end up with a higher quality following.
  • Good feature: you can see for each person if they are following you back or not.

Step 5: Monitor & Leads

  • Monitor engagement around certain items. In my case, I entered my blog URL & company name to be monitored in Twitter conversations. You can only monitor items that directly relate to your own business. Will monitor to see how useful this is. Probably valuable if you get complaints or direct questions on a high traffic account.
  • I could not figure out how the Lead function works. The people provided in that view did not seem to make any sense. Could find no information about it on Google.

I’ve now been using this tool for a few weeks on my personal Twitter account and @MarketingCampSV. I’ve found it quite useful, in combination with Crowdbooster and Buffer. Some people have responded well to thank you emails that Commun.It had suggested for my top influencers and engagers. I am satisfied with the value of this free tool and it’s pretty easy to figure out if you invest 15 minutes of your time.

For more information like this, please subscribe to my blog in the right hand column of this blog.

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4 Responses

  1. Mike Polischuk says:

    Hi Natasha,
    thank you for this nice post!

    I liked how you structured it around steps, each giving a concrete benefit for your community management activity. Very straightforward and clear.

    In addition to helping you focus on meaningful relationships in your community, also allows creating new ones, by discovering new and relevant people. Discover New Leads section allows to define keywords from your domain/ industry, and letting bring you the most relevant people.


  2. Natascha says:


    thanks for this additional information. When should we Skype?

    Also, let me know if you’d like to syndicate my blog to your site.



  3. Winston Kagy says:

    I’m curious to find out what blog platform you are using? I’m experiencing some small security problems with my latest website and I would like to find something more safeguarded. Do you have any suggestions?

    • Natascha says:


      my blog is built with WordPress. While nothing is fool proof, they do provide a lot of plug-ins that help security if you update them regularly.

      You can also purchase additional packages for security either from WordPress partners or your hosting provider – this is highly recommended if you host data from customers etc.. You can have a free WordPress blog that they host or have your WordPress blog hosted by a hosting service that usually will require you to pay for the service (but you have more customization options). You can also purchase a custom domain name, as I did:

      I hope this helps,



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