Social Media Marketing for B2B

Event: Digital Leaders Cocktail Hour with Russ Glass & Elyse Tager

January 24th, 2013 3 Comments

Join OMI, the leader in Digital Marketing Education and Rocketspace, San Francisco’s top start up destination, for a provocative networking and thought leadership series.

This month we’ll hear from Bizo’s CEO, Russ Glass and Elyse Tager of Constant Contact, who will be interviewed by Natascha Thomson, author of “42 Rules for B2B Social Media Marketing“.


Reserve Your Space Here –>



Tuesday, January 29, 2013

5:00 PM to

RocketSpace Inc, 181 Fremont Street, San Francisco, CA


Feel free to leave questions you have for Russ in the comment section of this blog or send me a Tweet at @nathomson and I will try to work them into the discussion!

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3 Responses

  1. affiliate marketing says:

    Howdy! I know this is kind of off-topic but I had to ask.
    Does managing a well-established website like yours take a massive amount work?
    I’m completely new to operating a blog but I do write in my journal every day. I’d like to start a
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    • Natascha says:

      Hi Jim:

      it does require a significant amount of work.
      First you have to set up the site – which could be or, if you want more flexibility an host yourself.
      I hired a web designer for my site and have him on a monthly retainer to keep the plugins updated and make any important changes; he is also good with graphics which I am not.

      To get traction, you need to blog at least weekly, ideally on the same day. If you blog more often, the better.
      Be clear about your objectives and target audience, and pick the best keywords.

      I was on a WordPress hosted blog for years and they have great templates; example: This blog is low maintenance.
      Once you are set up, blogging is so easy nowadays. If you like to write, it will come natural to you and it’s very rewarding. Sometimes like therapy :-).

      Let me know if you have any other questions. I have some information on how to set up a WordPress blog in this Slideshare Deck: (Starts at slide 10).


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