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MarketingXLerator

A Boutique Social Media Marketing Consultancy

Natascha Thomson
Natascha Thomson is the CEO of MarketingXLerator and brings over 20 years of experience to her Silicon Valley consulting practice.
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This blog is syndicated with the kind permission of the author Ahmed Ahmed of Tomorrow People.

Infographic: 70% of Mobile Searches Lead to Action Within 1 Hour

Eloqua, the international marketing automation firm, has assembled a selection of key mobile marketing facts, assessing the importance of mobile usage, key aspects of user behaviour, and future trends for mobile marketers.

Usage stats
There are 6.8 billion people on the planet; 4 billion use a mobile phone; only 3.5 billion use a toothbrush.

Search and activity

70% of desktop searches lead to an action within 1 month. 70% of mobile searches lead to an action within 1 hour.

Receptivity of users to marketing messages

50% of those surveyed reported that receiving text messages from retailers and making a purchase as a result.

Other key data included:

  • How many mobile users bother to scan QR codes
  • Time users spend using smartphone applications
  • How the percentage of users doing mobile research translates into purchase figures
  • Marketers’ plans to use mobile technology over the next 12 months and beyond

Statistics and infographic taken from the Modern Marketer universe.

[View  full-size infographic]

 

Thanks Ahmed for this great information! Follow Ahmed on Twitter at @ItsAhmedAhmed.

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