It seems especially difficult for B2B brands to come across as real people vs. just corporate entities. To a large degree this might be due to the fact that B2B purchases often involve high stakes like large amounts of money or possibly even losing your job.
Archive for June, 2013
Michael Brito is about to publish a new book called “Your Brand: The Next Media Company. How A Social Business Strategy Can Enable Better Content, Smarter Marketing And Deeper Customer Relationships“, which you can now pre-order on Amazon
Twitter is rolling out tweet analytics to a wider audience of Twitter users. Previously, analytics were only available to Twitter ad customers, but now it is available to many more people. The role out strategy is not totally clear but check it out to see if you already have access.
While working on a social media workshop for EMC Corporation, I found this funny YouTube video that explains the 101 of social media: EMC’s #SocialMedia Caveman.