This Google Hangout on Air educates on the use of LinkedIn for Professionals.
LinkedIn expert Greg Cooper, host Mark Vang, (Sanctuary Networking Community) and I, discuss how to use LinkedIn® for networking, business development and marketing.
You can watch the LinkedIn for Professionals discussion here:
The video covers the following questions and more:
- Why should you care about LinkedIn?
- How to optimize your LI profile
- How do you give social proof?
- How do you cross-market with LinkedIn?
- Why is silo marketing bad?
- What is integrated marketing?
- Why do I need to think beyond LinkedIn? How do I do it?
- What is owned, earned & paid social media? Why should you car?
- What is an example of a real world LinkedIn paid ad campaign?
- How to create engagement and maximizing the value of groups?
- Which groups to choose, how to engage in groups?
- The main strategy to be successful on LinkedIn is?