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MarketingXLerator

A Boutique Social Media Marketing Consultancy

Natascha Thomson
Natascha Thomson is the CEO of MarketingXLerator and brings over 20 years of experience to her Silicon Valley consulting practice.
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A friend recently asked me how he could track click-throughs on a single link that he had posted on multiple social media sites.

He had created a bit.ly of the URL and posted it on Twitter and LinkedIn, but bit.ly could not differentiate which platform (Twitter or LI) the clicks had come from.  There is an easy solution:Bit.ly LogoHere is the solution on how to track a URL on multiple platforms, using bit.ly:

If you wanted to track click-throughs from the same link on LinkedIn and Facebook, the full URL you’d use to create a bit.ly would be:

Then create a bit.ly for each URL and post it multiple places, respectively.

Bonus Tip:

If you paste the Bit.ly in a browser and add a + at the end, you will get the stats for that link right there.

More reading:

Here is a more detailed blog on the topic by Jessica Torres.

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