Social Media Marketing for B2B

How Do I Create a Vanity URL for a LinkedIn Company Page?

January 6th, 2014 3 Comments

A frequently asked question is:

How can I create a vanity URL for my LinkedIn Company page?

Here some options:

  1. If your company name is a single word, delete everything behind “company/” in the default URL and add your company name.


  • My LinkedIn company page default URL is:
  • I get a vanity URL if I simply add “MarketingXLerator” directly after “company/”:

NOTE: this is not a permanent URL change but a memorable vanity URL you can promote to bring people to your page.

2. It’s more tricky for companies with multi-word names.

  • If your company name consists of multiple words, it probably won’t work to put your company name behind the “company/” part of the URL.
  • BUT, it seems to have worked for some people, so try putting your company name with hyphens behind “company/” and see if it works.
  • If it doesn’t work (like for the majority of people) you can cut off the default URL after the question mark “?” and add your company name with hyphens between each word. Not super elegant, I know.


  • Default LI company page URL:
  • Modified URL:

3. A number of people in LinkedIn forums reported that they successfully contacted LinkedIn directly to have their URLs changed permanently:

  • To try this option, submit a request here:
  • Choose the menu option “Contact Us” and complete the form.

I just submitted my request and am waiting to hear back. Ask and you shall receive?

4. Last, there seems to be a work around that requires you to create a LinkedIn Company Page from scratch:

Deepak Singh Sharma writes:

  • “There is one work around to this, you can signup for a new company page and ensure not to use spaces or special characters in the company. That will give you: and later you can edit the name to Some Company, Inc.”

A number of people have reported that they did this successfully.

LI Company Page Benefits


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3 Responses

  1. Annette says:

    Thanks for the help – super beneficial to us getting started in Social Media – especially the non-profits that are supported by volunteers like BRITE Scholarship Program and so ‘to the point’. You are always the best!

    • Natascha says:


      glad I could help.

      BTW – just heard from LinkedIn that they are giving me the permanent URL I requested for my page. Will post their response in the comment section. So I definitely recommend taking that avenue.

      Happy 2014,


  2. Natascha says:

    Kind Reader:

    I just received this note from LinkedIn that they have permanently changed my LinkedIn Company Page URL, so this sounds like a promising route. It took less than 24 hours. Thanks LinkedIn:

    LinkedIn Customer Support Message
    Subject: Looking for permanent LI Company Page URL
    Hi Natascha,

    I’m happy to let you know that I’ve updated your company page URL to:

    For more information on how to promote your company’s brand, check out our new LinkedIn Company Pages microsite: .

    Please let me know if I can help you with anything else and thanks for your interest in Company Pages, Natascha!

    Thank you for being a valued member of our LinkedIn community!

    LinkedIn Company Page Team

    Start communicating with your Company’s Followers in a more relevant and personal way with Targeted Status Updates.

    Original Contact:
    Member Comment: Natascha Thomson 01/06/2014 18:10
    Dear Sir/Madam:

    could you please change the URL of my Company page to

    Thanks in advance,


Leave a Reply to Natascha

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