A Boutique Social Media Marketing Consultancy

Archive for February, 2014

10 (Replicable) Rules for B2B Social Media Marketing

February 24th, 2014

I recently spoke at the Socialize! Social Business Silicon Valley Meetup run by Mario Herger, on the topic: Are there (replicable) rules for using social media for B2B marketing?

Should You Pay for Promoted Tweets, Accounts or Trends?

February 17th, 2014 2 Comments

In a phone call with a corporate client today, I once again found myself quoting from this excellent Forbes article: Domo CEO Josh James: Why I Pay For Twitter Followers. As somebody who used to be against promoted tweets, this article changed my point of view.

Social Media: For Inbound Marketing & Job Search

February 10th, 2014

I recently taught an advanced social media marketing class at UCSC Extension Silicon Valley. To make it more interesting, I invited two innovative pros into my classroom to talk about inbound marketing and the use of social media for job search. Here are the two decks they presented:

Two Tips to Help Protect Your Online Identity

February 4th, 2014

I generally try to do some “house keeping” at the beginning of each year but, of course, it pays to implement the tips below whenever you get to it. Cyber security, or rather the lack thereof, is one of the main threats of our time. Here two simple tips that could make the difference: