A Boutique Social Media Marketing Consultancy

Archive for September, 2014

OnDemand: Community Engagement is Not a Goal in Itself

September 18th, 2014

For the BrightTalk B2B Marketing Summit, I got “the band back together” (as the Blues Brothers would say) to record a session on online community engagement best practices. It was a very educational experience to have three Silicon Valley marketing veterans share their wealth of experience: practice not theory!

The Truth About Google Plus

September 8th, 2014 2 Comments

Is Google Plus a viable social media channel for B2B marketers? This blog series, co-authored with social media professional JC Giraldo, attempts to answer this question.