On October 16th and 23rd, 2015, I am teaching the Advanced Social Media Marketing class at UCSC Extension Silicon Valley.
If you’d like to attend, please register here.
Course Description
The course will provide a pragmatic approach to achieving measurable marketing goal, updating traditional marketing strategies and techniques using modern social media marketing methods, tools, and platforms.
You will learn how to use social networks such as LinkedIn, Twitter and Facebook (on a business level) in combination with listening, automation and analytics tools, to impact the digital buyer cycle, accelerate the sales cycle and nurture leads.
The course will provide:
• A review of established and new tools, technologies and trends
• Creating measurable ROI with SMART goals and metrics
• Choosing the right platform for your target audience
• Increasing audience awareness, customer engagement and conversion rates
• Leveraging communities for product ideation and improvement
• Creating a winning social media marketing strategy and executable plan
Suggested Pre-Reading:
42 Rules for B2B Social Media Marketing – get a 25% discount with promo code ADD12. (Available also on Amazon but without discount).
I am most excited about my amazing guest speakers. Frankly, I have to pinch myself once in a while to believe they have agreed to do this. These experts are at the top of their fields, engaging and in high demand.
Mario Herger
CEO, Enterprise Gamification Consultancy LLC, Author of multiple Gamification Books. @MHerger
Topic: “Using gamification to create leads in sales and marketing.”
Rodrigo Espinosa
Founder, Huddle Agency, Adjunct Instructor UC Berkeley & Presidio Graduate School. @RodFE
Topic: “How Social Media has Turned Marketing Upside Down.”
Paul Cowie
Partner, Sheppard Mullin Richter & Hampton LLP. @PaulSCowie
Topic: “Not So Fast! – Employment, Ownership & Privacy Concerns When Using Social Media For Business.”
Jason Rose
SVP Marketing, DataSift. @RoseJason
Topic: “Using Analytics, Automation & Insights to Create Real ROI with Social Media.”
Xavier Davis
Social Media Superhero. @eClincher
Topic: “Hands On Lab: Manage, Organize & Analyse your Social Media Presence.”
Register here to reserve your seat.
For questions, feel free to contact me at @NaThomson or leave a comment.
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