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MarketingXLerator

A Boutique Marketing Consultancy

Natascha Thomson

Natascha Thomson is the CEO of MarketingXLerator and brings over 20 years of experience to her Silicon Valley consulting practice.

© 2017 Marketing XLerator

Are you Over-Automating? How to Stay Mindful in a Data-Driven World.

Social media is about people. The holy grail of marketing is currently personalization.

And while new amazing social media intelligence tools are making it easier than ever before to listen, analyze data, gain insights and make informed decisions, there is a real danger to over-automate.

More and more social media strategies are employing auto-response, auto-Retweet, auto-content generation, auto-whateverpossible tools. This goes against the grain of social media and is a recipe for getting out of touch with your constituents.

As @JoshDSullivan of Booz Allen put it:

“No machine can be a miracle cure. Humans have to find patterns, ask questions, make the connections.” 

  • How can you do that?
  • How can you ensure that your social media team is not getting overwhelmed and side-tracked by too much data and technological stimuli?
  • How can you enable them to respond vs. react to stay at the top of their game?

Tuesday, June 9th, 2015 at the Social Shake-Up Conference in Atlanta.

The Panel

This panel will talk about ways to sharpen your mind with tools and techniques that you can fit into your busy life.

  • By making some time for your own emotional IQ, you will be able to be more creative, focus better and feel happier.
  • With a holistic set of speakers, this panel will address the many facets of creating a mindful life and a very good social media presence.I hope you can join us for the Social Shake-Up, the leading event for social media brands and professionals to network and learn. It is hosted by Social Media Today and I am proud to be on the Advisory Panel for the event.

Tuesday, June 9th, 2015 at the Social Shake-Up Conference in Atlanta.

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