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MarketingXLerator

A Boutique Social Media Marketing Consultancy

Natascha Thomson

In this blog, Natascha Thomson, author of 42 Rules for B2B Social Media Marketing, shares social media news and insights from her consulting practice.

Contact Natascha to create or optimize your social media strategy.

© 2017 Marketing XLerator

This blog aims to answer the question, why real marketers love to support good causes.

Once again, my peer and friend Juan Carlos Giraldo – @GiraldoJC – invited me to collaborate on a blog post: What charities do our peers support and why? Good question, especially for the holidays.

JC published Part I: Real Marketers Love to Support Good Causes.

Here Part II: (Why) Do Real Marketers Love to Support Good Causes?


Petra LINepal

 

 

 

 

 

PETRA NEIGER > Shelters4Nepal.com

CEO Red Pantz

  • Q: What is your favorite charity?
  • A: I’ve been a long-term supporter of a handful of organizations but at the moment, I’m really focusing on shelters4nepal.com. It’s a project funded by volunteers who pay for and build shelters in Nepal for those affected by the earthquakes and with no to minimal resources. I had a chance to work with them when I was there this year and know that they are stretching every dollar as far as possible. They are amazing people!
  • Q: How do you express your support? Do you leverage your social media expertise?
  • A: Absolutely. I’ve been sharing shelters4nepal.com‘s website, and pictures and videos from our time together in Bhaktapur. Since I came back home, I’ve been sharing their updates and blogged about them. I’ve also held an “Ayurveda 101 to Help Nepal” fundraiser at my local yoga studio.
  • Q: Why do you think supporting a charitable cause is important for marketers?
  •  A: The short answer is: because it’s the right thing to do. The long answer is “because whether or not we realize it, we are all connected to each other. On a macro scale, when you’re hurt, I’m hurt. When you’re suffering, I’m suffering. Our innate desire is to be happy.
  • We each have a part to play in making this world happier and more pleasant. And making a positive change starts with one person: you. Put good energy into the universe, build good karma. There’s a sense of happiness and energy boost you’ll get from supporting a good cause. 
Connect with Petra on Twitter: @Petra1400

 

Steven ZielkeRotary-International-Logo

 

CEO Blappsta, Co-Host Rock The Blog
  • Q: What is your favorite charity?
  • A: I am a Rotary member from the bottom of my heart. The reason is simple: you get together with friends to share the passion of helping others. We always try to spread our support evenly between international and local projects. And, since we meet weekly, it is something that becomes part of your life.
  • Q: How do you express your support? Do you leverage your social media expertise?
  • A: Frankly, social media plays a very small role. I know I could do more there. Our support is directed at specific projects and in many cases it means we are very hands on.
  • Q: Why do you think supporting a charitable cause is important for marketers?
  • A: I think this work isimportant in general. It gives you perspective and insights into the challenges of others (who are maybe less fortunate) and makes you understand that it is not all about you. For marketeers it might be a good reminder that what you do is not about promoting just what benefits you but to help fill the needs of others.
Connect with Dr. Steven on Twitter: @Steven_Zielke 

 

RandyCYCDofE

RANDY MILANOVIC

The Duke of Edinburg Community Youth Initiative

Principal Kayak Online Marketing

  • Q: What is your favorite charity / volunteer organization?
  • A: The Duke of Edinburg Community Youth Initiative.  A non-profit organization where all funds go towards supporting at-risk youth in remote northern communities where drugs, gangs and suicide are all too prevalent.
  • The Duke provides a structured program for individual personal development through physical activity and teamwork which is delivered in cooperation with the Royal Canadian Mounted Police and community volunteers.
  • Q: How do you express your support? Do you leverage your social media expertise?
  • A: Half rate services (2012-13), no charge $10,000 in web and marketing support (2014), online marketing and social engagement training (2014), ongoing web and marketing coaching (since 2014), with them in spirit (forever).
  • Q: Why do you think supporting a charitable cause is important for marketers?
  •  A: I’m motivated entirely by the opportunity to help others grow.
Connect with Randy on Twitter: @Kayak360

 

Natascha's Blog Picture, MarketingXLerator, Natascha Thomson, B2B Social Media Marketing ConsultingTeE
  • Q: What is your favorite charity / volunteer organization?
  • TiE provides educational economic & health care assistance to Afghan families. Poor Afghans, particularly those in refugee camps, battle the extreme winter cold with very little. The USAID/US military is lettingTiE ship humanitarian aid to Afghanistan for free, hence, a huge clothing drive is under way.
  • Among many activities, JFCS EB helps refugees resettle in our community. Afghans who served as translators for U.S. troops in Afghanistan are now being targeted by the Taliban (because of their cooperation with the US military) so some of them are getting visas to flee to the US. They have nothing, and Patti and I adopted a young family that has come here with nothing. They have a modest wish list that we plan to fulfill. More here.
  • Q: How do you express your support? Do you leverage your social media expertise?
  • A: I have posted donation requests for this above projects on my Facebook page, as well as sent text messages to my neighbors. The response has been wonderful.
  • I have used Twitter to fundraise for other activities, like the Tour de Cure, but I find that I am most likely to get support from people who know me well. A few of my clients have seen my donation requests on Twitter and have contributed. That was very kind.
  • Q: Why do you think supporting a charitable cause is important for marketers?
  • A: Ideally, as my peers stated above, a person will  get an intrinsic reward just by being able to help. But, if that’s not enough, it surely can’t hurt for a business to show a benevolent side. As long as you give to a worthy cause, I don’t really care why you do it.
Connect with me on Twitter: @NaThomson
For more holiday cheer, read part one of this blog series here: Real Marketers Love to Support Good Causes.
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