A Boutique Social Media Marketing Consultancy

Archive for March, 2016

Webinar: Your Brand Reputation is under #CyberThreat. Are You Prepared?

March 30th, 2016

In the age of data-driven marketing, companies are collecting and storing more customer information than ever before, while – at the same time – marketing tactics like online advertising and social media engagement have increased organizations’ attack surface.

Social Metrics & Tools: An Interview with Xavier Davis

March 15th, 2016

Augie Ray, Research Director at Gartner, recently wrote that just 15% of CMOs have quantitatively proven the impact of social media. Does this statistic highlight the failure of social media as a tool for marketing, social media marketers, or how poorly marketers are measuring success?

Why Brand Reputation Management Now Includes Cyber Safety

March 4th, 2016

As I’ve been telling anybody who will listen, cyber security is the challenge of our day and marketers who are responsible for a brand need to take it seriously. “Social media exploitation has officially taken the crown for the most commonly used method into an organization’s network”, according to ZeroFox, quoting Cisco’s 2015 Midyear Security Report.