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A Boutique Marketing Consultancy

Natascha Thomson
Natascha Thomson is the CEO of MarketingXLerator and brings over 20 years of experience to her Silicon Valley consulting practice.
© 2020 Marketing XLerator

This blog will shed light on how to use Facebook Audience Insights to create Buyer Personas.

Last week I got an email from Katie Blankeley of Gherich & Co:

“Hello –

I just finished reading your post, Social Metrics & Tools: An Interview with Xavier Davis. This was so eye-opening!.

Facebook may be a great way to keep up with your friends and families, but for businesses Facebook is crucial to sales. However, before jumping into marketing through Facebook, it’s important to make sure you’re targeting the right demographic.

Screen Shot 2016-05-31 at 4.51.26 PM

We’ve teamed up with Salesforce Canada to write a guide on how to use Facebook Audience Insights to get a clearer view of your potential customers, helping you reach out to the right demographic at the right time.

Would you be interested in sharing these new graphics on your site?

There is an embed code at the bottom of the article for easy sharing.

As a thank you for posting, we will include your site in our social promotion for the article. Just let me know when your post is live and I can set that up.


The Graphic looked great, so please find it below:

How to Use Facebook Audience Insights to Unlock Buyer Personas


From a blog by Kristi Hines, a freelance writer, ghostwriter, and professional blogger who develops blog content, white papers, and ebooks for businesses. Her work has been featured on Search Engine Watch, Search Engine Journal, Social Media Examiner, and similar publications. And now here on