A Boutique Social Media Marketing Consultancy

Archive for July, 2016

Should You Be Marketing on Pinterest or Instagram?

July 25th, 2016

In my Fundamentals of Social Media class at UC Santa Cruz Silicon Valley, we recently covered Pinterest and Instagram, on an introductory level. Getting started can be overwhelming, and it’s important to go into each social media channel well-informed, as there are always opportunity costs.

Facebook for Business Tips for Beginners

July 19th, 2016

Are you a Facebook user but new to using Facebook for business? This slide deck is a comprehensive introduction to Facebook demographics, features, metrics and tools, as presented at UCSC Silicon Valley.

Growth Hacking for B2B Startups (Stanford Cont. Studies)

July 11th, 2016

Today, I’d like to share a slide deck with you that I recently used at Stanford University in Palo Alto to teach Continuing Studies students about B2B #GrowthHacking.