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MarketingXLerator

A Boutique Social Media Marketing Consultancy

Natascha Thomson

In this blog, Natascha Thomson, author of 42 Rules for B2B Social Media Marketing, shares social media news and insights from her consulting practice.

Contact Natascha to create or optimize your social media strategy.

© 2017 Marketing XLerator

Today, I’d like to share a slide deck with you that I recently used at Stanford University in Palo Alto to teach Continuing Studies students about B2B #GrowthHacking.

CampusThe class taught by Gauthier Vasseur, VP Marketing at Trufa, is titled Startup Marketing: From Quick Start to Sustainable Results. I got to sit in for half an hour and learned a lot myself.

According to Wikipedia, “Growth hacking is a process of rapid experimentation across marketing channels and product development to identify the most effective, efficient ways to grow a business.”

The term usually also implies a heavy use of metrics and tracking, something that I like to think most marketers are already doing :-).

My presentation gives a brief overview of why you should only ignore social media at your own risk, how to build your brand and a marketing strategy online, and last but not least, provides statistics and tips and tricks for Facebook, Twitter, LinkedIn and Google+.

For more social media marketing insights, visit my Slideshare accountread my blog at MarketingXLerator.com or follow me on Twitter @NaThomson.
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