Today, I’d like to share a slide deck with you that I recently used at Stanford University in Palo Alto to teach Continuing Studies students about B2B #GrowthHacking.
The class taught by Gauthier Vasseur, VP Marketing at Trufa, is titled Startup Marketing: From Quick Start to Sustainable Results. I got to sit in for half an hour and learned a lot myself.
According to Wikipedia, “Growth hacking is a process of rapid experimentation across marketing channels and product development to identify the most effective, efficient ways to grow a business.”
The term usually also implies a heavy use of metrics and tracking, something that I like to think most marketers are already doing :-).
My presentation gives a brief overview of why you should only ignore social media at your own risk, how to build your brand and a marketing strategy online, and last but not least, provides statistics and tips and tricks for Facebook, Twitter, LinkedIn and Google+.