LinkedIn is one of the best social media channels to reach a B2B audience in the United States.
It happens to be one of my favorite channels, as I seem to get some very good engagement with wonderful people here that sometimes lead to a business relationship. Learn how to use it!
In my Fundamentals of Social Media class at UCSC Silicon Valley, I use the following deck to give my students a high-level understanding of everything that LinkedIn has to offer.
Check it out for yourself, and leave a comment below or connect with me on Twitter @NaThomson.