Do you work in social media and always look for good reports to guide your strategy?
We Are Social has once again created a digital yearbook that provides key digital statistics for countries around the world.
And if data for the whole world is more than you need, here is the North America version of the report:
I’ve been using these statistics heavily for my social media class at UCSC Silicon Valley and, of course, in my work for my clients.
This year, by partnering with Hootsuite, the report includes additional information on trends in digital:
I hope you find that this report informs your work as much as mine! Facts matter.