“Give a man a fish and he won’t starve for a day.
Teach a man how to fish and he won’t starve for his entire life.”
The MarketingXLerator mission is to help clients reach their business goals by creating executable social media marketing strategies, leading to mutually beneficial business relationships.
We will teach you and your organization how to fish, so you won’t need our consulting services in the long run.
We have a passion for social media and believe that the intelligent use of modern marketing techniques can create a competitive edge for our clients.
Simply put, we like to see that smile on your face that tells us that you are satisfied with the outcome of our joint project(s).
MarketingXLerator conducts all business with respect, integrity, and honesty; whether you are a customer or competitor.
We achieve results by listening to and collaborating with our clients to find the strategy that works best. We have no one-size-fits-all solutions but a ton of experience.
There Is No Social Media Mandate
There is a lot of buzz around social media and it’s tempting to think that everybody needs to have a social presence. But there is no social mandate!
People often ask if they need to be on Twitter or Facebook. The answer is: “We don’t know” until we’ve had a chance to assess your situation. In the absence of more information, it is impossible to make that call.
On the other hand, a social media listening strategy IS a mandate. You need to know what people are saying about your business online or you can’t put it right or learn from it.
A Holistic Approach
To know if social media marketing is right for you depends, at a minimum, on your objectives, target audience, and resources. It’s important to consider opportunity costs and evaluate traditional marketing tactics against social media ones. Often a marketing mix of old and new, and a combination of online and off-line, is the best strategy.
MarketingXLerator is here to help you with the research, strategy development, and creation of an executable social media marketing plan. Or, if your current social media marketing isn’t working, let us help you fix it.
Whether you want to learn how to build your own brand on social media or are a corporation striving to implement a social media strategy or campaign, we’d love to help you.
Our client list includes B2B and B2C businesses, individuals, small and medium businesses (SMBs), and large enterprises. Contact us via the web form below if you’d like to learn more.
- Social Media / Marketing Strategy Consulting
- Workshops (for groups and 1:1)
- Executive Coaching
- Digital Advertising (in conjunction with Social Strategi)
About Natascha Thomson, CEO of MarketingXLerator
Natascha has 20 years experience in global enterprise marketing at startups and enterprises and holds two Master’s degrees. She is the co-author of 42 Rules for B2B Social Media Marketing, blogs on sites including LinkedIn, Business 2 Community, and Social Media Today and serves on the Social Shake-up Advisory Board.
As an Adjunct Instructor at UCSC Silicon Valley Extension, she teaches a Professional Awards Program in Social Media Marketing. In her free time, she is a yoga student and teacher.