Is Google Plus a viable social media channel for B2B marketers? This blog series, co-authored with social media professional JC Giraldo, attempts to answer this question.
This blog is an interview with Michael Savod, where he shares his insights gained in marketing and advertising roles at Ford, Chrysler, Maserati, and the Oakland A’s.
This blog attempts to answer the following questions: As an individual, can you take control of your social identity? As a brand, are you collecting the right amount of data?
Without a doubt, there is a need to redefine the role of the marketer for the digital age. But that’s not sufficient. Digital is not limited to marketing, change has to originate from the C-Suite to actively lead the transformation to the social business.
This blog was first published on PSDNetwork, the site that helps women make decisions on their start-ups, leadership, and management. I provide exclusive content to PSDNetwork monthly (this blog is an exception) and encourage you to visit their site for good content by many excellent writers. Is Social Media Dead?
Today, I came across this great blog by Gary Schirr, Professor at Radford University on LinkedIn: “Thou Shalt Not Tweet Thy Breakfast: The ELEVEN Commandments of #Social #Media #Marketing”. As these commandments are so spot on, I decided to share them with you here.
Many of us think that we don’t have to worry about the legal implications of our social media activity, especially if we do it “outside of work”. In reality – while the law is slow to catch up with new technologies – there has been an increase in social media court cases. Are you prepared?
What is Growth Hacking? Is it a must do activity for your business or a “bubble term” that is misused? Find the answers in this OnDemand roundtable with innovators from Chartcube, Hootsuite, and Qualaroo; including Sean Ellis, who coined the term #GrowthHacker. Access the OnDemand event here.
Engagement is the holy grail in social media marketing. However, while everybody is talking about it, few do it well. Buzz words like content marketing, mobile marketing and WOM distract many-a-marketer from what really matters: reaching business objectives. Find out how to engage your community with a purpose at the Social Shake-Up 2014, in Atlanta.