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MarketingXLerator

A Boutique Marketing Consultancy

Natascha Thomson
Natascha Thomson is the CEO of MarketingXLerator and brings over 20 years of experience to her Silicon Valley consulting practice.
© 2019 Marketing XLerator
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The Impact of Social Media on Fin Services

Does social media make sense for financial services? Especially, when it comes to B2B vs. B2C? In the following, I’ve collected some research on the impact of social media on financial services from the perspective of a CEO. It includes information on the best use of social media for CEOs to impact company results.

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OnDemand: How To Successfully Market on LinkedIn

Everybody is talking about LinkedIn as the best tool for B2B marketing. Is it? You have a profile and company page, but for some reason you see no results. Why? This presentation will provide a comprehensive overview of all of LinkedIn’s marketing tools and products and how to use them.

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Social Media Update 2016 (Pew Research Center)

A yearly highlight for me, the latest update of the Pew Research Center report on the social media usage of people living in the USA was just published: Social Media Update 2016.

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How to Authentically Engage on Social Media

“Too many marketers are still making the critical mistake of equating the sheer size of their audience with social media success. Social media is NOT about collecting followers like mint-condition baseball cards. It IS about building real relationships with those followers.” Jessica Bennett

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Do You Know How to Use #Twitter for Business?

There has been a lot of press around Twitter lately, whether it’s too hard to use and if the channel has a viable future. I like to bet on Twitter’s future, as it’s a channel I get a lot of engagement from. People are much more responsive on Twitter than on email.

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How Do I Use LinkedIn to Effectively Market My Company?

LinkedIn is one of the best social media channels to reach a B2B audience in the United States. It happens to be one of my favorite channels, as I seem to get some very good engagement with wonderful people here that sometimes lead to a business relationship. Learn how to use it!

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Thoughts From The Shower

MediaShower kindly invited me to be interviewed by them about best practices for using social media for B2B vs. B2C marketing. Here’s what I have to say: How should businesses approach marketing to other businesses through social media compared with marketing to consumers?

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Growth Hacking for B2B Startups (Stanford Cont. Studies)

Today, I’d like to share a slide deck with you that I recently used at Stanford University in Palo Alto to teach Continuing Studies students about B2B #GrowthHacking.

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What You Need to Know About #IoT but Were Afraid To Ask

In this OnDemand webinar, I had the great pleasure to interview IoT expert Sudha Jamthe for BrightTalk. Sudha is a technology futurist, the CEO of IoT Disruptions, an Instructor at Stanford Continuing Studies and the author of two books on IoT. Contact Sudha via @SuJamthe and TheInternetofThings.com.

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Take Your Marketing Career to the Next Level

Take Your Marketing Career to the Next Level with This Advanced Social Media Marketing 2-Day Course at @UCSCExtension Silicon Valley. Friday, April 8 & 15, 2016

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7 Tips for a Social Media Marketing Strategy

This blog provides seven tips that are essential for your 2016 Social Media Marketing Strategy creation.

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