This article, for which Cindy Waxer interviewed me, was originally published in DMNews.com. It provides a good overview of B2B vs. B2C marketing and some insightful social media marketing case studies.
Archive for the ‘B2B Social Media Marketing’ Category
Global Social Meets Local ROI
February 7th, 2013 No CommentsAs the Co-Chair for the SVForum Marketing & Social Media SIG, I’d like to invite you to attend this upcoming event with social media thought leader Aaron Kahlow. Global Social Meets Local ROI: Learn the secrets to the strategic thinking and tactics driving social success across the world.
Event: Digital Leaders Cocktail Hour with Russ Glass & Elyse Tager
January 24th, 2013 3 CommentsJoin OMI, the leader in Digital Marketing Education and Rocketspace, San Francisco’s top start up destination, for a provocative networking and thought leadership series. This month we’ll hear from Bizo’s CEO, Russ Glass and Elyse Tager of Constant Contact, who will be interviewed by Natascha Thomson, author of “42 Rules for B2B Social Media Marketing“.
Influencers Amplify Your Message
January 24th, 2013 No CommentsNobody would argue that engagement isn’t an important tactic to reach social media marketing goals. In reality though, many companies still have to master how to engage versus just amplify their messages. One area that is gaining recognition for effectiveness but many are still struggle with is influencer engagement.
Slideshare: #BrandingPays by Karen Kang
January 18th, 2013 No CommentsOn January 11, 2013, Karen Kang presented her new book Branding Pays at the SVForum Marketing & Social Media SIG in Santa Clara.
Slides & Recording: 42 Rules for B2B Social Media Marketing Overview
January 7th, 2013 No Comments3o Minute Webinar: Social media has changed the game for marketing professionals. Have you changed yours?
The Essential Social Media New Year’s Check List
January 3rd, 2013 8 CommentsHappy 2013! Save yourself from (potentially a whole lot of) trouble and streamline your online activity by following the three essential steps below. You really can’t afford not to.
Webcast Replay & Slides: Social Media Has Changed the Game for Marketing Professionals. Have You Changed Yours?
December 18th, 2012 No CommentsWatch the webinar recording here: Overview In this recorded webinar, the authors of “42 Rules for B2B Social Media Marketing” will discuss the latest trends in social media and how to use it to advance your company’s goals — and your career.
Google+ Communities: The Last Nail in Facebook’s Coffin? (by J.C. Kendall)
December 10th, 2012 No CommentsThis blog was authored by and is shared with the explicit approval of J.C. Kendall:
Social Media Has Changed the Marketing Game. Have You Changed Yours?
December 5th, 2012 No CommentsMonday December 17, 2012 11:00 am-12:00 pm PT / 2:00 pm – 3:00 pm ET In this live webinar, the authors of “42 Rules for B2B Social Media Marketing” will discuss the latest trends in social media and how to use it to advance your company’s goals — and your career.
