Social Media Marketing for B2B

Archive for the ‘B2B Social Media Marketing’ Category

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Social Marketing Means Business (DMNews.com)

February 14th, 2013 2 Comments

This article, for which Cindy Waxer interviewed me, was originally published in DMNews.com. It provides a good overview of B2B vs. B2C marketing and some insightful social media marketing case studies.

Event: Digital Leaders Cocktail Hour with Russ Glass & Elyse Tager

January 24th, 2013 3 Comments

Join OMI, the leader in Digital Marketing Education and Rocketspace, San Francisco’s top start up destination, for a provocative networking and thought leadership series. This month we’ll hear from Bizo’s CEO, Russ Glass and Elyse Tager of Constant Contact, who will be interviewed by Natascha Thomson, author of “42 Rules for B2B Social Media Marketing“.

Influencers Amplify Your Message

January 24th, 2013 No Comments

Nobody would argue that engagement isn’t an important tactic to reach social media marketing goals. In reality though, many companies still have to master how to engage versus just amplify their messages. One area that is gaining recognition for effectiveness but many are still struggle with is influencer engagement.

Slideshare: #BrandingPays by Karen Kang

January 18th, 2013 No Comments

On January 11, 2013, Karen Kang presented her new book Branding Pays at the SVForum Marketing & Social Media SIG in Santa Clara.

Slides & Recording: 42 Rules for B2B Social Media Marketing Overview

January 7th, 2013 No Comments

3o Minute Webinar: Social media has changed the game for marketing professionals. Have you changed yours?

The Essential Social Media New Year’s Check List

January 3rd, 2013 8 Comments

Happy 2013! Save yourself from (potentially a whole lot of) trouble and streamline your online activity by following the three essential steps below. You really can’t afford not to.

Webcast Replay & Slides: Social Media Has Changed the Game for Marketing Professionals. Have You Changed Yours?

December 18th, 2012 No Comments

Watch the webinar recording here:   Overview In this recorded webinar, the authors of “42 Rules for B2B Social Media Marketing” will discuss the latest trends in social media and how to use it to advance your company’s goals — and your career.

Google+ Communities: The Last Nail in Facebook’s Coffin? (by J.C. Kendall)

December 10th, 2012 No Comments

This blog was authored by and is shared with the explicit approval of J.C. Kendall:

Social Media Has Changed the Marketing Game. Have You Changed Yours?

December 5th, 2012 No Comments

Monday December 17, 2012 11:00 am-12:00 pm PT / 2:00 pm – 3:00 pm ET In this live webinar, the authors of “42 Rules for B2B Social Media Marketing” will discuss the latest trends in social media and how to use it to advance your company’s goals — and your career.

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