This article, for which Cindy Waxer interviewed me, was originally published in DMNews.com. It provides a good overview of B2B vs. B2C marketing and some insightful social media marketing case studies.
Archive for the ‘B2B Social Media Marketing’ Category
As the Co-Chair for the SVForum Marketing & Social Media SIG, I’d like to invite you to attend this upcoming event with social media thought leader Aaron Kahlow. Global Social Meets Local ROI: Learn the secrets to the strategic thinking and tactics driving social success across the world.
Join OMI, the leader in Digital Marketing Education and Rocketspace, San Francisco’s top start up destination, for a provocative networking and thought leadership series. This month we’ll hear from Bizo’s CEO, Russ Glass and Elyse Tager of Constant Contact, who will be interviewed by Natascha Thomson, author of “42 Rules for B2B Social Media Marketing“.
Nobody would argue that engagement isn’t an important tactic to reach social media marketing goals. In reality though, many companies still have to master how to engage versus just amplify their messages. One area that is gaining recognition for effectiveness but many are still struggle with is influencer engagement.
On January 11, 2013, Karen Kang presented her new book Branding Pays at the SVForum Marketing & Social Media SIG in Santa Clara.
3o Minute Webinar: Social media has changed the game for marketing professionals. Have you changed yours?
Webcast Replay & Slides: Social Media Has Changed the Game for Marketing Professionals. Have You Changed Yours?December 18th, 2012 No Comments
Watch the webinar recording here: Overview In this recorded webinar, the authors of “42 Rules for B2B Social Media Marketing” will discuss the latest trends in social media and how to use it to advance your company’s goals — and your career.
This blog was authored by and is shared with the explicit approval of J.C. Kendall:
Monday December 17, 2012 11:00 am-12:00 pm PT / 2:00 pm – 3:00 pm ET In this live webinar, the authors of “42 Rules for B2B Social Media Marketing” will discuss the latest trends in social media and how to use it to advance your company’s goals — and your career.