It feels to me that the honeymoon phase of Twitter is over, or at least it should be. While there are still thousands of users joining Twitter every day, many of us have now been using the tool for years, which means that rules and conventions have developed. Most of them make the use of Twitter more effective and enjoyable, some of them seem to clog up space that could be utilized for more meaningful communication. Read my personal list of “The Top Five Do’s and Don’ts for Tweeters”.
Archive for the ‘B2B Social Media Marketing’ Category
King Arthur Flour is a 220-year-old, 100% employee owned, flour company in Norwich, Vermont that has found the recipe for social media success.
Earlier this month, I was invited to attend the “MarketingSherpa B2B Marketing Summit” in San Francisco as a panelist. While most of the summit was focused on traditional marketing channels and lead nurturing, half a day was dedicated to social media, including research, training and case studies. The “B2B Social Media for the B2B Marketer” […]
Is LinkedIn just a great professional network or can marketing on LinkedIn help you generate real ROI?