In this webinar, Denise Holt, CMO of GratZeez and Natascha Thomson, CEO of MarketingXLerator, will present key social media trends for 2015, how they affect your business and what you can do to avoid being left behind. Date & Time: Wednesday December 17, 2014 at 10 AM PT, 1 PM ET. Register Now.
Archive for the ‘B2B Social Media Marketing’ Category
Google Plus is the Company Picnic (Part 2)
November 5th, 2014 No CommentsTo understand the value of Google Plus for marketers and identify the hot spots of activity, JC Giraldo and I asked our peers to share their personal opinions on the network. Turns out: “Google Plus is the company picnic”. Read on.
[Slideshare]: Advanced Social Media Marketing Course (UCSC Ext.)
October 27th, 2014 1 CommentHave you been meaning to up your social media game? This is your chance. You just missed my 2-day Advanced Social Media Class at UCSC Ext. Silicon Valley but you are in luck – I am sharing the slides from the course for free, right here.
Advanced Social Media Marketing Class @UCSCExtension
October 8th, 2014 No CommentsOn October 17th and 24th, 2014, I will be teaching an Advanced Social Media Course at UCSC Extension Silicon Valley. Registration is now open.
OnDemand: Community Engagement is Not a Goal in Itself
September 18th, 2014 No CommentsFor the BrightTalk B2B Marketing Summit, I got “the band back together” (as the Blues Brothers would say) to record a session on online community engagement best practices. It was a very educational experience to have three Silicon Valley marketing veterans share their wealth of experience: practice not theory!
The Truth About Google Plus
September 8th, 2014 2 CommentsIs Google Plus a viable social media channel for B2B marketers? This blog series, co-authored with social media professional JC Giraldo, attempts to answer this question.
Are You Employable in the Age of Digital Transformation?
August 25th, 2014 No CommentsAre you looking for a new job or a promotion? Are you expecting to change jobs or careers before you retire? Could you possibly get laid off? If your answer to any of these questions is “yes”, are you prepared?
Marketing Insights Gained at Ford, Maserati & the Oakland A’s
August 11th, 2014 No CommentsThis blog is an interview with Michael Savod, where he shares his insights gained in marketing and advertising roles at Ford, Chrysler, Maserati, and the Oakland A’s.
Are You the Steward of Your Social Identity?
August 2nd, 2014 3 CommentsThis blog attempts to answer the following questions: As an individual, can you take control of your social identity? As a brand, are you collecting the right amount of data?
The Case for the Digital CXO
July 22nd, 2014 No CommentsWithout a doubt, there is a need to redefine the role of the marketer for the digital age. But that’s not sufficient. Digital is not limited to marketing, change has to originate from the C-Suite to actively lead the transformation to the social business.
