How much time one should spend on social media, on which channels, and where the line should be drawn to one’s private life is a very difficult question, and in a way, everybody has to answer it for themselves. This blogs attempts to provide some guidance.
Archive for the ‘B2B Social Media Marketing’ Category
Does this scenario sound familiar to you? You participated in a Twitter discussion or event, using a hashtag. Because there was so much great content in the discussion, you planned to go back to it later to use it as a basis for your next blog. You go to search.twitter.com, put in the hashtag and the search comes up blank. If this rings true to you, here some simple steps to archive your Tweets and quickly create blogs with them.
Whatever you hear about social media, don’t believe it! There is a ton of misinformation out there that can be damaging to companies that want create real ROI from social media. Learn about the 5 myths of social media in this blog.
Recently, I discovered some “dirty truths” about Facebook that I found somewhat disturbing, even though the situation can probably be explained with personal and cultural differences. Nevertheless, I find the practice offensive. In a nutshell, it’s become more and more popular for people to create “levels” or “castes” of Facebook friends who they give different [...]
King Arthur Flour is a 220-year-old, 100% employee owned, flour company in Norwich, Vermont that has found the recipe for social media success.