A Boutique Social Media Marketing Consultancy

Archive for the ‘Social Media Marketing’ Category

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Social Media Update 2016 (Pew Research Center)

November 15th, 2016

A yearly highlight for me, the latest update of the Pew Research Center report on the social media usage of people living in the USA was just published: Social Media Update 2016.

How to Authentically Engage on Social Media

October 14th, 2016

“Too many marketers are still making the critical mistake of equating the sheer size of their audience with social media success. Social media is NOT about collecting followers like mint-condition baseball cards. It IS about building real relationships with those followers.” Jessica Bennett

Do You Know How to Use #Twitter for Business?

August 30th, 2016

There has been a lot of press around Twitter lately, whether it’s too hard to use and if the channel has a viable future. I like to bet on Twitter’s future, as it’s a channel I get a lot of engagement from. People are much more responsive on Twitter than on email.

Facebook for Business Tips for Beginners

July 19th, 2016

Are you a Facebook user but new to using Facebook for business? This slide deck is a comprehensive introduction to Facebook demographics, features, metrics and tools, as presented at UCSC Silicon Valley.

Growth Hacking for B2B Startups (Stanford Cont. Studies)

July 11th, 2016

Today, I’d like to share a slide deck with you that I recently used at Stanford University in Palo Alto to teach Continuing Studies students about B2B #GrowthHacking.

What You Need to Know About #IoT but Were Afraid To Ask

April 6th, 2016

In this OnDemand webinar, I had the great pleasure to interview IoT expert Sudha Jamthe for BrightTalk. Sudha is a technology futurist, the CEO of IoT Disruptions, an Instructor at Stanford Continuing Studies and the author of two books on IoT. Contact Sudha via @SuJamthe and TheInternetofThings.com.

Why Brand Reputation Management Now Includes Cyber Safety

March 4th, 2016

As I’ve been telling anybody who will listen, cyber security is the challenge of our day and marketers who are responsible for a brand need to take it seriously. “Social media exploitation has officially taken the crown for the most commonly used method into an organization’s network”, according to ZeroFox, quoting Cisco’s 2015 Midyear Security Report.

If You Want to Succeed with Email, Send Less

February 11th, 2016

If you want to learn how you can improve your email marketing by sending the smallest number of emails, don’t miss this BrightTalk webinar on February 16, 2016 at 9 AM PT: If You Want To Succeed with Email – Send Less. Hashtag: #BrightTalkEmail

Take Your Marketing Career to the Next Level

February 9th, 2016

Take Your Marketing Career to the Next Level with This Advanced Social Media Marketing 2-Day Course at @UCSCExtension Silicon Valley. Friday, April 8 & 15, 2016

#SocialSelling: How To Reach Your Quota

February 2nd, 2016

This blog is another part in an interview series with social selling experts. This time, I spoke with the talented Jasmine Sandler, a global keynote speaker, consultant and trainer on B2B Social Media Marketing Strategies, LinkedIn Selling, SEO and Online Branding for Key Executives.

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