Social user are increasingly accessing social networks via mobile devices. According to eMarketer: “A mobile first mentality is taking hold. The key opportunity for marketers in the shift toward mobile is that mobile users not only log in more frequently, but they also spend more total time on social media sites.
Archive for the ‘SocialB2P’ Category
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Addressing the 7 Billion People Challenge
October 13th, 2011 2 CommentsOctober 24 is International UN Day, and the official kick-off of the 7-Day Countdown to 7 Billion. Join SAP for a day of conversations and innovation >> Virtual platform: http://bit.ly/innoday7bBL. To participate in this event on Twitter, please use the following hashtags: #7billion #SAP (always in combination).
How To Build Your Brand on Social Media
September 10th, 2011 No CommentsAre you new to social media and unclear on how to set up your profile? Do you want to avoid the mistakes of people who did not get a job because of information that existed about them online? Do you want to use social media to extend your brand online but are not sure how?
If the answer to any of these questions is “yes”, read on. Having a personal brand has never been more important than in this age of information overload.
How to Manage your Time on Social Media
August 4th, 2011 8 CommentsHow much time one should spend on social media, on which channels, and where the line should be drawn to one’s private life is a very difficult question, and in a way, everybody has to answer it for themselves. This blogs attempts to provide some guidance.
The Five Myths of B2B Social Media Marketing
June 24th, 2011 4 CommentsWhatever you hear about social media, don’t believe it! There is a ton of misinformation out there that can be damaging to companies that want create real ROI from social media. Learn about the 5 myths of social media in this blog.
Social Media 101: Questions To Ask Before Getting Started With Social Media
June 21st, 2011 No CommentsAs a social media professional at SAP, I get many questions from colleagues who are new to social media and would like to add social media to their marketing mix. The learning curve on social media is still steep for most people, and in this blog, I have aggregated the answers to some of the most frequently asked questions about social media strategy.
SAPPHIRE NOW 2011: Women’s Executive Leadership Session with Angelika Dammann
May 20th, 2011 No CommentsThis week, at SAPPHIRE NOW 2011 in Orlando, I was a social media reporter and had the pleasure to attend a session with female executives who shared career experiences and tips with an audience of over 100 women. A the third annual Women’s Executive Leadership Session offered a unique opportunity to leverage the combined power of women among an elite group of leading cross-industry business executives.
How To Get Started on Twitter in 10 Easy Steps
May 4th, 2011 No CommentsThis blog is for all those who have not yet signed up for Twitter. If you are a savvy Twitter user, don’t read this blog; but you might be interested in my “Top 5 Dos and Don’ts for Twitter” blog.Twitter is becoming more and more important for marketing, networking and keeping up-to-date. If you’ve thought about getting an account but have hesitated so far, now is the time.
The Top Five Do’s and Don’ts for Tweeters
January 13th, 2011 5 CommentsIt feels to me that the honeymoon phase of Twitter is over, or at least it should be. While there are still thousands of users joining Twitter every day, many of us have now been using the tool for years, which means that rules and conventions have developed. Most of them make the use of Twitter more effective and enjoyable, some of them seem to clog up space that could be utilized for more meaningful communication. Read my personal list of “The Top Five Do’s and Don’ts for Tweeters”.
What does “Being Present” Mean in the Age of Social Media? And the Myth of Multi-Tasking.
November 24th, 2010 8 CommentsIronically, I recently had this discussion with a friend via Twitter while sitting at Starbucks. As I was at Starbucks and she on her friend’s couch in another city, were we both together in the present?
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