A Boutique Social Media Marketing Consultancy

Archive for the ‘Uncategorized’ Category

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What You Always Wanted to Know About Google – But Did Not Have the Time to Google

September 20th, 2016

If you are a social media marketer or simply trying to leverage social media for your business, Google is the most important and possibly most demanding platform to learn to use. There are simply so many options and you are able to go deep (seemingly without end).

Should You Be Marketing on Pinterest or Instagram?

July 25th, 2016

In my Fundamentals of Social Media class at UC Santa Cruz Silicon Valley, we recently covered Pinterest and Instagram, on an introductory level. Getting started can be overwhelming, and it’s important to go into each social media channel well-informed, as there are always opportunity costs.

2016 Digital Yearbook by We Are Social (Stats for 232 Countries)

June 29th, 2016

Do you work in social media and always look for good reports to direct your strategy planning? We Are Social has created a Digital Yearbook for 2016, that provides key digital statistics for 232 countries around the world.

Online Course @UCSC: Fundamentals of Social Media Marketing

June 1st, 2016

Web 2.0: Fundamentals of Social Media Marketing Course @UCSC Silicon Valley Campus is an online course. Online Course Dates: June 20 – August 8, 2016. Key Course Outcomes: Develop social media channels from scratch and manage them. Understand how to integrate social media into an existing marketing strategy.

Take Your Social Media Marketing Skills to the Advanced Level

June 1st, 2016

Advanced Social Media Marketing University Course @UCSC Silicon Valley Campus  Friday, October 14, 2016 Friday, October 21, 2016

Using Facebook Audience Insights to Create Buyer Personas

May 31st, 2016

This blog will shed light on how to use Facebook Audience Insights to create Buyer Personas.

Webinar: Let Digital Help Your Clients Experience Your Brand

April 26th, 2016

How can you let your customer (virtually) taste, touch and feel your brand?  If your brand is not in your target audience’s daily dose of social media – you do not exist. 

Social Metrics & Tools: An Interview with Xavier Davis

March 15th, 2016

Augie Ray, Research Director at Gartner, recently wrote that just 15% of CMOs have quantitatively proven the impact of social media. Does this statistic highlight the failure of social media as a tool for marketing, social media marketers, or how poorly marketers are measuring success?

#DataConnectTalk Webinar: Social Media Business Tactics

December 5th, 2014

Data.com Connect Presents: Social Media Business Tactics – a Webinar with Natascha Thomson. Social media is no longer new and digital transformation is an unstoppable trend. Do you have the skills it takes to stay relevant?

What Marketers are Grateful for at Thanksgiving

November 27th, 2013

This week, in recognition of Thanksgiving, Sean Callahan of Bizo / Digital Marketing Remix reached  out to me and others in the marketing world to ask what we are thankful for. Read the answers to his two questions in this blog:

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