A Boutique Social Media Marketing Consultancy

#StartupMarketingConf: Is Your True North #Growth(Hacking)?

March 10th, 2014

On March 27th, 2014, I’ve been invited to host a panel on Growth Hacking at the Startup Marketing Conference in San Francisco. Read this blog to learn more about Growth Hacking, the amazing cast of panelists and the conference.

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The Collaborative Economy: What You Need to Know

March 2nd, 2014

“The highest form of loyalty is shared destiny.” ~ Jeremiah Owyang. Odds are, you are already part of “The Sharing Economy”. Even though you might not be familiar with the term or understand the full impact it has on business and society. This blog will tell you what you need to know.

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10 (Replicable) Rules for B2B Social Media Marketing

February 24th, 2014

I recently spoke at the Socialize! Social Business Silicon Valley Meetup run by Mario Herger, on the topic: Are there (replicable) rules for using social media for B2B marketing?

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Should You Pay for Promoted Tweets, Accounts or Trends?

February 17th, 2014 2 Comments

In a phone call with a corporate client today, I once again found myself quoting from this excellent Forbes article: Domo CEO Josh James: Why I Pay For Twitter Followers. As somebody who used to be against promoted tweets, this article changed my point of view.

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Social Media: For Inbound Marketing & Job Search

February 10th, 2014

I recently taught an advanced social media marketing class at UCSC Extension Silicon Valley. To make it more interesting, I invited two innovative pros into my classroom to talk about inbound marketing and the use of social media for job search. Here are the two decks they presented:

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Two Tips to Help Protect Your Online Identity

February 4th, 2014

I generally try to do some “house keeping” at the beginning of each year but, of course, it pays to implement the tips below whenever you get to it. Cyber security, or rather the lack thereof, is one of the main threats of our time. Here two simple tips that could make the difference:

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Will Posting Duplicate Content Hurt Your Google Search Rankings?

January 28th, 2014 6 Comments

Does duplicate content hurt you in Google search? As I sometimes syndicate my blog to other sites (that get more traffic than mine :-)), I recently got push back from a company that had asked me (persistently) to write a commentary on one of their blogs.

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How Twitter uses Twitter for Recruiting

January 16th, 2014

For her article “How Does Twitter Use Twitter to Recruit?”, Erin Osterhaus went straight to the source: Anitra Collins, Twitter’s Recruiting Programs Officer.

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2013 Honors: Top Book Author, Top Webinar & Social Media Rockstar

January 14th, 2014 1 Comment 25-women-who-rock-social-media-2013

Here at MarketingXLerator, we are pretty darn proud of three accolades we received for the year 2013. We got included in a list of top marketing book authors on Twitter, hosted one of the top 5 marketing webinars on BrightTalk, and were listed as one of 25 social media rock stars!

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How Do I Create a Vanity URL for a LinkedIn Company Page?

January 6th, 2014 3 Comments

A frequently asked question is: How can I create a vanity URL for my LinkedIn Company page? Here some options:

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