How can you scale social media? How do you personalize your message to each audience and platform? What the heck is a Social Navigator? Find the answers to all these questions and more in this blog post. But let me start at the beginning…
As I feel passionate about educating people on the use of social media, I signed up as a blogger on Putting The Seat Down Network (PSDNetwork). My blog series is a 101 guide to creating your own social media marketing strategy; not on a lofty level but with hands on tips.
Porter Gale, former VP of Marketing at Virgin America, delivered a closing keynote at the Social Shake Up 2013. During her presentation: The Power of Social Capital and the Four Degree Advantage, Ms. Gale presented her new book Your Network is your Net Worth, which attendees received in their conference bags. This topic tied in … Continue reading Is Your Network Your Net Worth? →
A tweet summary of the #SSUAdvocate panel at the Social Shake Up 2013. The most tweeted sentence came from Emily Yelling: “An advocate is somebody who tells the truth about your product”.
Only a few more days until The Social Shake-Up 2013 Conference will take place in Atlanta. While this is the first time Social Media Today is putting on this summit, it looks like they got the who’s who of social media to participate.
When New York Times recognized LinkedIn expert Kristina Jaramillo invited me on her B2B Marketing Radio Show, I was thrilled. She wanted to talk about my book: “42 Rules for B2B Social Media Marketing” (co-authored with Peter Spielvogel and Michael Procopio).
I recently conducted a survey on the best social media platforms for B2B on AMEX Open Forum. As LinkedIn got rid of Answers, this is a really good place to communicate about marketing, social media and business. Think of AMEX Open Forum as the marriage of a good LinkedIn Group and Quora.
Lean In: Women, Work, and the Will to Lead is the much-discussed book by Sheryl Sandberg, the COO of the social network Facebook. She steps beyond her role at Facebook to make a brave and educated contribution to the gender equality movement.
The question on how to deal with social media overload is probably the most asked question during my workshops and strategy sessions. How do I execute on all the things I could do with social media, while having a limited amount of resources (especially lack of time and people)?