Influencers Amplify Your Message
January 24th, 2013 No Comments
Nobody would argue that engagement isn’t an important tactic to reach social media marketing goals. In reality though, many companies still have to master how to engage versus just amplify their messages. One area that is gaining recognition for effectiveness but many are still struggle with is influencer engagement.
Read MoreSlideshare: #BrandingPays by Karen Kang
January 18th, 2013 No Comments
On January 11, 2013, Karen Kang presented her new book Branding Pays at the SVForum Marketing & Social Media SIG in Santa Clara.
Read MoreSlides & Recording: 42 Rules for B2B Social Media Marketing Overview
January 7th, 2013 No Comments
3o Minute Webinar: Social media has changed the game for marketing professionals. Have you changed yours?
Read MoreThe Essential Social Media New Year’s Check List
January 3rd, 2013 8 Comments
Happy 2013! Save yourself from (potentially a whole lot of) trouble and streamline your online activity by following the three essential steps below. You really can’t afford not to.
Read MoreWebcast Replay & Slides: Social Media Has Changed the Game for Marketing Professionals. Have You Changed Yours?
December 18th, 2012 No Comments
Watch the webinar recording here: Overview In this recorded webinar, the authors of “42 Rules for B2B Social Media Marketing” will discuss the latest trends in social media and how to use it to advance your company’s goals — and your career.
Read MoreIs B2B Social Media Marketing Behind B2C?
December 17th, 2012 No Comments
The Perception There seems to be a general perception that social media is better suited for B2C versus B2B marketing. This view is supported by a general lack of easily accessible social media success stories in the B2B space; on the Internet and at conferences. But it is a misconception.
Read MoreGoogle+ Communities: The Last Nail in Facebook’s Coffin? (by J.C. Kendall)
December 10th, 2012 No Comments
This blog was authored by and is shared with the explicit approval of J.C. Kendall:
Read MoreSocial Media Has Changed the Marketing Game. Have You Changed Yours?
December 5th, 2012 No Comments
Monday December 17, 2012 11:00 am-12:00 pm PT / 2:00 pm – 3:00 pm ET In this live webinar, the authors of “42 Rules for B2B Social Media Marketing” will discuss the latest trends in social media and how to use it to advance your company’s goals — and your career.
Read MoreSocial Media Innovation: Part 3 – Amazon Posts & Amazon Analytics
November 27th, 2012 No Comments
Amazon now gives vendors their own “Page” with brand URL to manage on Amazon.com, plus provides “Amazon Posts” to let them share content on Amazon.com and Facebook; last, they added “Amazon Analytics” as a free tool to track vendor success on Amazon. A testament to the fact that they understand how to scale and grow […]
Read MoreSocial Media Innovations: Part 2 – Amazon Pages
November 26th, 2012 No Comments
You know that social media is going mainstream when a company like Amazon enters the playing field, offering free tools. Amazon Pages and Amazon Posts are two new related offerings by Amazon in this space. This blog describes “Pages” while “Posts” is covered in Part 3. 1. Amazon Pages Amazon is offering companies pages with […]
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