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MarketingXLerator

A Boutique Social Media Marketing Consultancy

Natascha Thomson

In this blog, Natascha Thomson, author of 42 Rules for B2B Social Media Marketing, shares social media news and insights from her consulting practice.

Contact Natascha to create or optimize your social media strategy.

© 2017 Marketing XLerator

Live Panel: Women Making Their Own Rules

FountainBlue’s When She Speaks, Women in Leadership Series presents: Live Panel: Women Making Their Own Rules Friday, September 13, 2013 11:30 a.m. – 1:30 p.m PT At Cadence, 2655 Seely, San Jose, Building 10, in the Auditorium

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Pictures from the MarketingXLerator Ribbon Cutting

Today, MarketingXLerator had an official ribbon cutting at the Pleasanton Chamber of Commerce. While we’ve been in business for 1.5 years, it seemed appropriate to celebrate our success with friends and clients who have made it all possible through their support and business.

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The D.I.Y Guide to Personal Branding (by Shivam Dhawan)

Slideshare is one of my favorite social media channels. It’s easy to find great content from experts by following them or simply searching on keywords. The below deck The D.I.Y Guide to Branding was created by Shivam Dhawan and there is a good reason it already has close to 100,000 views

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Twitter 101: Build a Social Media Strategy

Last week, I had the pleasure of being invited to provide a 30 minute introduction to Twitter at my local Chamber of Commerce. The audience, a group of small business owners in the B2B and B2C space, was generally active on social media but only three people were using Twitter. LinkedIn was the most popular … Continue reading Twitter 101: Build a Social Media Strategy

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8/12/13 #SVForum Panel: Does B2B Social Media Marketing work?

The SVForum Marketing and Social Media SIG presents experts from SAP, eBay, Hitachi Data Systems and Luminesa to share and discuss with you if B2B Social Media Marketing works or is just a hot trend that will pass. Join us on August 12th, 2013 at the Citrix Startup Accelerator in Santa Clara. Register here!

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Know Your Target Audience: iPad Baby

KNOW YOUR TARGET AUDIENCE This video shows a one-year-old baby that uses an iPad, knowing how to sweep through the screens and click on apps…   ….but when confronted with an old-fashioned paper magazine, the baby is frustrated that it can’t sweep the pages or press on anything.

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Mark Your Calendar: The #SocialShakeUp

Social Media Today and BlogWorld are hosting a new social media-focused conference, from September 15-17, 2013, in Atlanta: The Social Shake Up. “The Social Shake-Up is the only event where you can learn and network with the best and the brightest in social media. You will learn everything you need to develop a comprehensive social … Continue reading Mark Your Calendar: The #SocialShakeUp

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B2B Social Media Marketing Tips from SAP, Intel, Citrix & Luminesa

Learn how to avoid falling victim to social media hype and how to succeed instead – at this recorded BrightTalk online panel discussion with experts from SAP, Intel, Citrix and Luminesa.

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Can You Humanize Your Brand with an App?

It seems especially difficult for B2B brands to come across as real people vs. just corporate entities. To a large degree this might be due to the fact that B2B purchases often involve high stakes like large amounts of money or possibly even losing your job.

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Book Preview: Michael Brito: "Your Brand: The Next Media Company"

Michael Brito is about to publish a new book called “Your Brand: The Next Media Company. How A Social Business Strategy Can Enable Better Content, Smarter Marketing And Deeper Customer Relationships“, which you can now pre-order on Amazon

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Great News: Twitter is Making Analytics More Widely Available

Twitter is rolling out tweet analytics to a wider audience of Twitter users. Previously, analytics were only available to Twitter ad customers, but now it is available to many more people. The role out strategy is not totally clear but check it out to see if you already have access.

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[Video] EMC's #SocialMedia Caveman

While working on a social media workshop for EMC Corporation, I found this funny YouTube video that explains the 101 of social media: EMC’s #SocialMedia Caveman.

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