The Best Social Media Platforms for B2B
September 5th, 2013I recently conducted a survey on the best social media platforms for B2B on AMEX Open Forum. As LinkedIn got rid of Answers, this is a really good place to communicate about marketing, social media and business. Think of AMEX Open Forum as the marriage of a good LinkedIn Group and Quora.
A Review of Sheryl Sandberg’s "Lean In: Women, Work & the Will to Lead"
August 28th, 2013Lean In: Women, Work, and the Will to Lead is the much-discussed book by Sheryl Sandberg, the COO of the social network Facebook. She steps beyond her role at Facebook to make a brave and educated contribution to the gender equality movement.
Part 1: How to Prevent Social Media Overload
August 20th, 2013The question on how to deal with social media overload is probably the most asked question during my workshops and strategy sessions. How do I execute on all the things I could do with social media, while having a limited amount of resources (especially lack of time and people)?
Live Panel: Women Making Their Own Rules
August 13th, 2013FountainBlue’s When She Speaks, Women in Leadership Series presents: Live Panel: Women Making Their Own Rules Friday, September 13, 2013 11:30 a.m. – 1:30 p.m PT At Cadence, 2655 Seely, San Jose, Building 10, in the Auditorium
Pictures from the MarketingXLerator Ribbon Cutting
August 7th, 2013Today, MarketingXLerator had an official ribbon cutting at the Pleasanton Chamber of Commerce. While we’ve been in business for 1.5 years, it seemed appropriate to celebrate our success with friends and clients who have made it all possible through their support and business.
The D.I.Y Guide to Personal Branding (by Shivam Dhawan)
August 5th, 2013Slideshare is one of my favorite social media channels. It’s easy to find great content from experts by following them or simply searching on keywords. The below deck The D.I.Y Guide to Branding was created by Shivam Dhawan and there is a good reason it already has close to 100,000 views
Twitter 101: Build a Social Media Strategy
July 30th, 2013Last week, I had the pleasure of being invited to provide a 30 minute introduction to Twitter at my local Chamber of Commerce. The audience, a group of small business owners in the B2B and B2C space, was generally active on social media but only three people were using Twitter. LinkedIn was the most popular … Continue reading Twitter 101: Build a Social Media Strategy
8/12/13 #SVForum Panel: Does B2B Social Media Marketing work?
July 22nd, 2013The SVForum Marketing and Social Media SIG presents experts from SAP, eBay, Hitachi Data Systems and Luminesa to share and discuss with you if B2B Social Media Marketing works or is just a hot trend that will pass. Join us on August 12th, 2013 at the Citrix Startup Accelerator in Santa Clara. Register here!
Know Your Target Audience: iPad Baby
July 16th, 2013KNOW YOUR TARGET AUDIENCE This video shows a one-year-old baby that uses an iPad, knowing how to sweep through the screens and click on apps… ….but when confronted with an old-fashioned paper magazine, the baby is frustrated that it can’t sweep the pages or press on anything.
Mark Your Calendar: The #SocialShakeUp
July 8th, 2013Social Media Today and BlogWorld are hosting a new social media-focused conference, from September 15-17, 2013, in Atlanta: The Social Shake Up. “The Social Shake-Up is the only event where you can learn and network with the best and the brightest in social media. You will learn everything you need to develop a comprehensive social … Continue reading Mark Your Calendar: The #SocialShakeUp
B2B Social Media Marketing Tips from SAP, Intel, Citrix & Luminesa
July 2nd, 2013Learn how to avoid falling victim to social media hype and how to succeed instead – at this recorded BrightTalk online panel discussion with experts from SAP, Intel, Citrix and Luminesa.
Can You Humanize Your Brand with an App?
June 24th, 2013It seems especially difficult for B2B brands to come across as real people vs. just corporate entities. To a large degree this might be due to the fact that B2B purchases often involve high stakes like large amounts of money or possibly even losing your job.