Social Media Marketing for B2B

Webcast Replay & SlideShare: Separating Social Media Fact from Fiction

November 12th, 2012 2 Comments marketingxlerator_logo-square1

Please find the slides from the webinar Social Media Marketing: Separating Fact from Fiction below: Learn proven applications of social media in marketing that bring results. Hear cautionary tales that help you avoid social media pitfalls. Add your own examples in the comment section of this blog. You can also watch the recording here. You […]

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WEBINAR: Social Media Marketing – Separating Fact From Fiction

November 7th, 2012 No Comments B2B Social Media Marketing, MarketingXLerator, Social Media Trends 2013

Overview Monday November 12, 2012 11:00 am – 12:00 pm PT / 2:00 pm – 3:00 pm ET Register here. Are you tired of hearing how social media is the best invention since sliced bread? Are you confused about what social media can actually deliver? Would you like to cut through the hype and get […]

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Foursquare/FB Part III: Location-Based Services for #MCSV

November 1st, 2012 No Comments MarketingCamp Silicon Valley, MarketingXLerator, B2B Social Media

In my last blog, Foursquare Part II: Using Foursquare at Live Events (Or Not?), I explored the suitability of Foursquare for MarketingCamp Silicon Valley and came to the conclusion that Facebook was better suited to our purposes. I also promised to do some testing. The results are in. Spoiler alert: things did not quite work […]

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Foursquare Part II: Using Foursquare at Live Events (Or Not?)

October 23rd, 2012 No Comments Foursquare, B2B Social Media Marketing, MarketingXLerator, Natascha Thomson

Should we use Foursquare for MarketingCamp Silicon Valley on November 3rd? This is the question I am aiming to answer with this blog. It chronicles my research journey and findings. Let’s go.

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“Dresser After Dark”: Social Media Interview

October 18th, 2012 No Comments Dresser-After-Dark, MarketingXLerator, B2B Social Media Marketing, Natascha Thomson

Recently,  I was invited to speak about social media and my business on the Dresser After Dark Radio show, hosted by Michael Dresser or @MichaelRayD. You can listen to the MPG3 recording of the show here!

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#Jeff4Justice: Using Social Media for Grassroots Activism

October 8th, 2012 3 Comments Jeff4Justice, Social Media Marketing

Jeff 4 Justice and Social Media The story began with a blog that Jeff 4 Justice wrote to raise funds for his podcast show.  I saw it in one of my social media newsletters and was intrigued.  Jeff describes himself as a “social justice activist”.

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Survey: Social Media Webinar Topics

October 3rd, 2012 No Comments Survey, Social Media Marketing, B2B, MarketingXLerator Survey, Webinar

For my upcoming social media webinar series, I’d like to get your input on what topics you would be most interested in.  Use the comment section below or simply click on the short survey here.

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How to Avoid & Tackle Social Media Proliferation (Review of an Altimeter Report)

October 2nd, 2012 No Comments sociam-media-proliferation, B2B Social Media Marketing, MarketingXLerator

Altimeter’s report “A Strategy for Managing Social Media Proliferation” is an enlightening read, highlighting an important problem of our time: social media proliferation. Many companies have too many social media accounts that lack a strategy, compliance with the brand, and/or accountability. Here 7 key facts and highlights from the report. Thanks to Jeremiah Owyang for […]

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COMING SOON: 42 Rules for B2B Social Media Marketing

September 17th, 2012 2 Comments 42RulesForB2BSocialMediaMarketing_cover_lg_UNK_090412

“Finally, a concise, practical guide for B2B social marketing!  Most of the social media content and advice available on the web focuses on B2C models; it’s often hard to find good B2B content. It’s great to have a resource written by actual social media practitioners/leaders who have learned how to successfully navigate the complex channels […]

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