Social Media Marketing for B2B

Survey: Social Media Webinar Topics

October 3rd, 2012 No Comments Survey, Social Media Marketing, B2B, MarketingXLerator Survey, Webinar

For my upcoming social media webinar series, I’d like to get your input on what topics you would be most interested in.  Use the comment section below or simply click on the short survey here.

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How to Avoid & Tackle Social Media Proliferation (Review of an Altimeter Report)

October 2nd, 2012 No Comments sociam-media-proliferation, B2B Social Media Marketing, MarketingXLerator

Altimeter’s report “A Strategy for Managing Social Media Proliferation” is an enlightening read, highlighting an important problem of our time: social media proliferation. Many companies have too many social media accounts that lack a strategy, compliance with the brand, and/or accountability. Here 7 key facts and highlights from the report. Thanks to Jeremiah Owyang for […]

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COMING SOON: 42 Rules for B2B Social Media Marketing

September 17th, 2012 2 Comments 42RulesForB2BSocialMediaMarketing_cover_lg_UNK_090412

“Finally, a concise, practical guide for B2B social marketing!  Most of the social media content and advice available on the web focuses on B2C models; it’s often hard to find good B2B content. It’s great to have a resource written by actual social media practitioners/leaders who have learned how to successfully navigate the complex channels […]

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Three Ways to Use Twitter for Q&A at a Live Event

September 11th, 2012 No Comments Twitter Q&A at a live event, B2B Social Media Marketing, MarketingXLerator

Recently, a client asked me the following question: “How do we best handle questions via Twitter at our next event?”  The event was a panel discussion with a large live audience. The answer depends greatly on the social media proficiency of the people up on stage and the resources you have available.

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5 Steps to Manage your Twitter Community with Commun.It

August 29th, 2012 4 Comments B2B Social Media Marketing, Commun.It, MarketingXLerator

Here another good tool that adds a lot of value in understanding your Twitter following, followers, your relationships with them and let’s you manage all of it.

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Going Viral: Cartoon by

August 27th, 2012 No Comments 6450168613_6b531ebe7a_b

Excellent cartoon by SocMed Sean about false beliefs by management about how content goes viral :-).

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Slideshare: What is MarketingCamp Silicon Valley?

August 22nd, 2012 No Comments MarketingCamp Silicon Valley

What is MarketingCamp SV? An Unconference that connects marketing innovators. Share. Learn. Grow. On November 3, 2012:  all things marketing, including social media. Learn more in the following Slideshare deck:

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Pinterest – Is Your Business Ready?

August 14th, 2012 2 Comments Pinterest for business. Is your business ready for Pinterest? MarketingXLerator, SV Forum, B2B Social Media Marketing Consulting

Have you heard about Pinterest but are wondering how to use it for your business? Wonder no more. The deck below provides a crisp overview of what Pinterest is, key facts on the growth & usage of the channel, how to set it up, use it, and  leverage it for business.

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Content Marketing Hall of Shame

August 13th, 2012 1 Comment content-marketing, MarketingXLerator, B2B Social Media Marketing Consulting

The inaugural class of the content marketing hall of shame — inducted by seven marketing leaders — and presented by Feldman Creative. By Barry Feldman.

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@MarketingCampSV Part 1: What is an Unconference?

August 8th, 2012 2 Comments MarketingCamp Silicon Valley

MarketingCamp Silicon Valley is an Unconference for marketing professionals in Silicon Valley to share, learn, develop “togetherness”, and hopefully innovate around marketing.

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