Social Media Marketing for B2B

@SAPCIO: Oliver Bussmann’s 4 Phase Approach to CIO Success in Social Media

July 30th, 2012 No Comments

After catching bits of a conversation on Twitter and getting curious, Michael Krigsman was so kind to forward me his article in CIO Journal titled: Social Media for the Innovative CIO, featuring SAP CIO Oliver Bussmann. Having worked at SAP in social media for many years, I know that Oliver does a great job at […]

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(Free) Tools to Fine-Tune Your Social Media Engagement: Crowdbooster & Buffer

July 23rd, 2012 No Comments B2B Social Media Marketing Consulting, Crowdbooster, BufferApp

I simply have to share two exciting tools that I recently discovered: Crowdbooster and Buffer. Going beyond the functionality of useful free tools like TweetReach, these new tools don’t just provide stats, they help you manage your social media success by engaging more effectively.

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Foursquare Part I – The Basics on Points, Badges & Mayorships

July 18th, 2012 No Comments

Learn the basics on how to use Foursquare to earn points, badges & mayorships.

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Tags: B2B Social Media Consulting & Strategy, , , , Mayorship, ,
Posted in B2B Social Media Marketing | No Comments »

25 Social Media Blogs to Follow

July 15th, 2012 No Comments B2B Social Media Marketing Consulting

25 Social Media blogs to follow if you are trying to stay on top of what is going on in this space.

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11 Social Media Trends

July 12th, 2012 1 Comment B2B Social Media Marketing Strategy

In this Slideshare presentation, Social Media Strategist Rick Mans of Capgemini presents 11 Social Media Trends to watch:

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Leveraging Social Media for Work and Play

July 10th, 2012 6 Comments B2B Social Media Marketing Consulting

I just returned from a three-month sabbatical that was entirely work free. Or was it? Drawing the line between life and work has become increasingly difficult in this age of social media. Can we still do it? Do we want to? My husband had decided ahead of our sabbatical that once we’d set foot on […]

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(Time Tested) Tools to Measure Social Media Success

April 4th, 2012 2 Comments Tools to Measure Social Media Success

A while back, I promised my friend @tridipchakra  to write a blog about  tools to measure social media success. Now that I am at the onset of a 3 months sabbatical and (somewhat) of a social media hiatus, I am honoring my promise. Here a list of some, mostly free, key tools, that I have found […]

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How to Embed a Tweet into a Blog or Email (& Use it Creatively)

March 27th, 2012 2 Comments How to embed a Tweet on a blog or email

Just read that Twitter now has the functionality to let you embed a Tweet. Great, no more cutting and pasting while losing functionality. And it looks much better. I tweeted the fabulous blog that gives step by step instructions (by Social Media Examiner) so that I could share it by embedding the Tweet here:   […]

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Tags: embed, Social Media Examiner, ,
Posted in Uncategorized | 2 Comments »

Silicon Valley Social Media Survey: Please Participate (5 min.)

March 21st, 2012 No Comments Social Media Survey Silicon Valley

  If you are located in Silicon Valley and are interested in diversity, sustainability, volunteering and innovation, I’d really appreciate if you could take this survey!      Survey 1: Take this survey if you are somebody who likes to stay informed on sustainabililty (e.g. environmental friendly technologies), diversity (e.g. women in technology), and/or innovation in Silicon Valley, […]

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Tags: Diversity, , Non-Profit, , , , Sustainability
Posted in Survey | No Comments »

Pinterest – Scrap Booking for Adults?

March 20th, 2012 No Comments Perrine Crampton at UCSC #partnersocial

Yesterday, I had the great honor to be invited by Sudha Jamthe into the #partnersocial classroom at University of Santa Clara to talk about social media, jointly with Perrine Crampton. We learned about the goals of the students, saw a presentation on Walgreens & Foursquare, and spoke about our career paths.   Finally, we gave a presentation […]

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