Social Media Marketing for B2B

Slideshare 101: Why would I use Slideshare?

March 13th, 2012 No Comments Slideshare Logo

Slideshare says they are “The World’s Largest Community for Sharing Presentations”. While I cannot validate this claim, I have personally used Slideshare heavily to make my decks available to people who attended my sessions or workshops by simply uploading and emailing the link or embedding it into my blogs, e.g. Social Media Day at SAP: The […]

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What Makes a Good Tweet?

March 7th, 2012 No Comments Margot Heiligman

Have you been wondering what makes a good Tweet?  Why do some people seem to be able to gather a solid following while others just don’t get any traction? Read this blog to get some answers from me and other social media practitioners. Of course, good content is one key ingredient, as is common sense. But, […]

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How to use Pinterest (for B2B)

February 28th, 2012 3 Comments

  Did you like to scrapbook as a kid? Well, I did not, and hence it is taking me a bit of effort to understand the recent hype for this new site. More importantly, as a social media marketer, I want to know how Pinterest can help generate awareness and demand for B2B. We have […]

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Mobile Marketing 101: Opportunity, Awareness, Execution

February 24th, 2012 1 Comment Mobile Marketing

Remaining dissatisfied about my understanding of mobile marketing (as expressed in my blog: “What I learned about Social Media Marketing from a Webinar on Mobile Marketing“), I was full of anticipation when Moira Jacobs agreed to present at my (and Nancy Uy’s) Social Media Aficionados Meetup group on February 22nd, 2012. And I was not disappointed! […]

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Tags: bar coding, , , PaaS, , Social Media Aficionados
Posted in B2B Social Media Marketing | 1 Comment »

Social Meda Week at SAP (#SMW12): The Presentations

February 21st, 2012 4 Comments Dorothea Sieber

Below you can find a summary of the presentations from SAP’s Social Media Day (#SMW12) on February 15th, 2012. This amazing set of slides aggregates the wisdom and experience of a group of well-regarded social media practitioners that was shared as part of global social media week. Leverage this unique opportunity to get an insight into what […]

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Tags: , Maggie Fox, Mark Yolton, Rachel Happe, , , Timo Elliott
Posted in B2B Social Media Marketing, Featured | 4 Comments »

3 Key Take Aways From SAP’s Social Media Day #SMW12

February 17th, 2012 No Comments Social-Media-Week-Body

On February 15th, SAP welcomed hundreds of Silicon Valley locals as well as social media fans who flew in from different ends of the country to spend a day full of social media sessions with real world practitioners.   This video gives you the 1:47 minute summary of the 3 key take-aways from the day, […]

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Tags: #SMW, Key Learnings, San Francisco, ,
Posted in B2B Social Media Marketing, Featured | No Comments »

Follow #SMW12 or How to Embed a Twitter Stream into your Blog

February 14th, 2012 No Comments Social-Media-Week-Body

Follow the live Twitter conversations at Social Media Week 2012 here or watch the live streaming of SAP’s Social Media Day on Feb 15th, 2012 (link will be live on the day). 

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Tags: , Embed Twitter into Blog, ,
Posted in B2B Social Media Marketing | No Comments »

Join #SAP for a Day of Social Media Sessions during #SMW12

January 26th, 2012 4 Comments SMW Pic

Learn to Tell Social Media Hype from Reality at #SMW12 #SAP On February 15th, 2012, as part of global Social Media Week, SAP will host a full day of social media sessions at their offices in Palo Alto. You are cordially invited to join the event onsite or via a live feed (URL live on event […]

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Tags: , , Social Enterprise,
Posted in B2B Social Media Marketing, Featured | 4 Comments »

What I Learned About Social Media Marketing from an eMarketer Webinar on Mobile Marketing

October 28th, 2011 1 Comment mobile-devices-featured

My recommendation: attend a webinar on a topic you are not an expert in and participate on the hashtag. It will teach you all you need to know about social media marketing on Twitter. In my case, I also learned a few good facts on Mobile Marketing that I am sharing in this blog.

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Tags: eMarketer, Mobile advertising, , QR Code, SMS, Sybase Unwired Platform, , , Web conferencing
Posted in B2B Social Media Marketing, Featured | 1 Comment »

Addressing the 7 Billion People Challenge

October 13th, 2011 2 Comments 7-billion-people

October 24 is International UN Day, and the official kick-off of the 7-Day Countdown to 7 Billion. Join SAP for a day of conversations and innovation >> Virtual platform: To participate in this event on Twitter, please use the following hashtags: #7billion #SAP (always in combination).

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Tags: , ERP, , , UNFPA, United Nation, United Nations Population Fund, World population
Posted in B2B Social Media Marketing, Featured, SocialB2P | 2 Comments »
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