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MarketingXLerator

A Boutique Social Media Marketing Consultancy

Natascha Thomson

In this blog, Natascha Thomson, author of 42 Rules for B2B Social Media Marketing, shares social media news and insights from her consulting practice.

Contact Natascha to create or optimize your social media strategy.

© 2017 Marketing XLerator

(Time Tested) Tools to Measure Social Media Success

A while back, I promised my friend @tridipchakra  to write a blog about  tools to measure social media success. Now that I am at the onset of a 3 months sabbatical and (somewhat) of a social media hiatus, I am honoring my promise. Here a list of some, mostly free, key tools, that I have found … Continue reading (Time Tested) Tools to Measure Social Media Success

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How to Embed a Tweet into a Blog or Email (& Use it Creatively)

Just read that Twitter now has the functionality to let you embed a Tweet. Great, no more cutting and pasting while losing functionality. And it looks much better. I tweeted the fabulous blog that gives step by step instructions (by Social Media Examiner) so that I could share it by embedding the Tweet here:   … Continue reading How to Embed a Tweet into a Blog or Email (& Use it Creatively)

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Silicon Valley Social Media Survey: Please Participate (5 min.)

  If you are located in Silicon Valley and are interested in diversity, sustainability, volunteering and innovation, I’d really appreciate if you could take this survey!      Survey 1: Take this survey if you are somebody who likes to stay informed on sustainabililty (e.g. environmental friendly technologies), diversity (e.g. women in technology), and/or innovation in Silicon Valley, … Continue reading Silicon Valley Social Media Survey: Please Participate (5 min.)

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Pinterest – Scrap Booking for Adults?

Yesterday, I had the great honor to be invited by Sudha Jamthe into the #partnersocial classroom at University of Santa Clara to talk about social media, jointly with Perrine Crampton. We learned about the goals of the students, saw a presentation on Walgreens & Foursquare, and spoke about our career paths.   Finally, we gave a presentation … Continue reading Pinterest – Scrap Booking for Adults?

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Slideshare 101: Why would I use Slideshare?

Slideshare says they are “The World’s Largest Community for Sharing Presentations”. While I cannot validate this claim, I have personally used Slideshare heavily to make my decks available to people who attended my sessions or workshops by simply uploading and emailing the link or embedding it into my blogs, e.g. Social Media Day at SAP: The … Continue reading Slideshare 101: Why would I use Slideshare?

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What Makes a Good Tweet?

Have you been wondering what makes a good Tweet?  Why do some people seem to be able to gather a solid following while others just don’t get any traction? Read this blog to get some answers from me and other social media practitioners. Of course, good content is one key ingredient, as is common sense. But, … Continue reading What Makes a Good Tweet?

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How to use Pinterest (for B2B)

  Did you like to scrapbook as a kid? Well, I did not, and hence it is taking me a bit of effort to understand the recent hype for this new site. More importantly, as a social media marketer, I want to know how Pinterest can help generate awareness and demand for B2B. We have … Continue reading How to use Pinterest (for B2B)

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Mobile Marketing 101: Opportunity, Awareness, Execution

Remaining dissatisfied about my understanding of mobile marketing (as expressed in my blog: “What I learned about Social Media Marketing from a Webinar on Mobile Marketing“), I was full of anticipation when Moira Jacobs agreed to present at my (and Nancy Uy’s) Social Media Aficionados Meetup group on February 22nd, 2012. And I was not disappointed! … Continue reading Mobile Marketing 101: Opportunity, Awareness, Execution

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Social Meda Week at SAP (#SMW12): The Presentations

Below you can find a summary of the presentations from SAP’s Social Media Day (#SMW12) on February 15th, 2012. This amazing set of slides aggregates the wisdom and experience of a group of well-regarded social media practitioners that was shared as part of global social media week. Leverage this unique opportunity to get an insight into what … Continue reading Social Meda Week at SAP (#SMW12): The Presentations

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3 Key Take Aways From SAP's Social Media Day #SMW12

On February 15th, SAP welcomed hundreds of Silicon Valley locals as well as social media fans who flew in from different ends of the country to spend a day full of social media sessions with real world practitioners.   This video gives you the 1:47 minute summary of the 3 key take-aways from the day, … Continue reading 3 Key Take Aways From SAP's Social Media Day #SMW12

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Follow #SMW12 or How to Embed a Twitter Stream into your Blog

Follow the live Twitter conversations at Social Media Week 2012 here or watch the live streaming of SAP’s Social Media Day on Feb 15th, 2012 (link will be live on the day). 

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Join #SAP for a Day of Social Media Sessions during #SMW12

Learn to Tell Social Media Hype from Reality at #SMW12 #SAP On February 15th, 2012, as part of global Social Media Week, SAP will host a full day of social media sessions at their offices in Palo Alto. You are cordially invited to join the event onsite or via a live feed (URL live on event … Continue reading Join #SAP for a Day of Social Media Sessions during #SMW12

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