Social Media Marketing for B2B

Do you Archive your Tweets? (Used to be free now mainly for pay)

July 14th, 2011 4 Comments Archivist

Does this scenario sound familiar to you? You participated in a Twitter discussion or event, using a hashtag. Because there was so much great content in the discussion, you planned to go back to it later to use it as a basis for your next blog. You go to search.twitter.com, put in the hashtag and the search comes up blank. If this rings true to you, here some simple steps to archive your Tweets and quickly create blogs with them.

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The Five Myths of B2B Social Media Marketing

June 24th, 2011 4 Comments acne-myths

Whatever you hear about social media, don’t believe it! There is a ton of misinformation out there that can be damaging to companies that want create real ROI from social media. Learn about the 5 myths of social media in this blog.

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Social Media 101: Questions To Ask Before Getting Started With Social Media

June 21st, 2011 No Comments how-to-succeed-in-social-media-useme

As a social media professional at SAP, I get many questions from colleagues who are new to social media and would like to add social media to their marketing mix. The learning curve on social media is still steep for most people, and in this blog, I have aggregated the answers to some of the most frequently asked questions about social media strategy.

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SAPPHIRE NOW 2011: Women’s Executive Leadership Session with Angelika Dammann

May 20th, 2011 No Comments Womens-Leadership-Session-009-150x150

This week, at SAPPHIRE NOW 2011 in Orlando, I was a social media reporter and had the pleasure to attend a session with female executives who shared career experiences and tips with an audience of over 100 women. A the third annual Women’s Executive Leadership Session offered a unique opportunity to leverage the combined power of women among an elite group of leading cross-industry business executives.

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The “Dirty Little Secret” of Facebook (Access Control)

April 12th, 2011 17 Comments danger-poster-web

Recently, I discovered some “dirty truths” about Facebook that I found somewhat disturbing, even though the situation can probably be explained with personal and cultural differences. Nevertheless, I find the practice offensive. In a nutshell, it’s become more and more popular for people to create “levels” or “castes” of Facebook friends who they give different […]

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Learnings from the Silicon Valley Enterprise Social Media Council Summit

March 28th, 2011 2 Comments SVESMC March 25 2011 at SAP

On March 25th, SAP hosted the first quarterly social media summit for Silicon Valley Enterprise Social Media Council group that was started in late 2010. Read this blog to find out more about the group and some key findings from the conference.

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The Top Five Do’s and Don’ts for Tweeters

January 13th, 2011 5 Comments twitter-logo

It feels to me that the honeymoon phase of Twitter is over, or at least it should be. While there are still thousands of users joining Twitter every day, many of us have now been using the tool for years, which means that rules and conventions have developed. Most of them make the use of Twitter more effective and enjoyable, some of them seem to clog up space that could be utilized for more meaningful communication. Read my personal list of “The Top Five Do’s and Don’ts for Tweeters”.

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220-Year-Old Company King Arthur Flour Has the Recipe for Social Media Success

December 9th, 2010 2 Comments King Arthur Flour on FB

King Arthur Flour is a 220-year-old, 100% employee owned, flour company in Norwich, Vermont that has found the recipe for social media success.

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What does “Being Present” Mean in the Age of Social Media? And the Myth of Multi-Tasking.

November 24th, 2010 8 Comments how-to-succeed-in-social-media

Ironically, I recently had this discussion with a friend via Twitter while sitting at Starbucks. As I was at Starbucks and she on her friend’s couch in another city, were we both together in the present?

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