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MarketingXLerator

A Boutique Social Media Marketing Consultancy

Natascha Thomson

In this blog, Natascha Thomson, author of 42 Rules for B2B Social Media Marketing, shares social media news and insights from her consulting practice.

Contact Natascha to create or optimize your social media strategy.

© 2017 Marketing XLerator

What I Learned About Social Media Marketing from an eMarketer Webinar on Mobile Marketing

My recommendation: attend a webinar on a topic you are not an expert in and participate on the hashtag. It will teach you all you need to know about social media marketing on Twitter. In my case, I also learned a few good facts on Mobile Marketing that I am sharing in this blog.

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Addressing the 7 Billion People Challenge

October 24 is International UN Day, and the official kick-off of the 7-Day Countdown to 7 Billion. Join SAP for a day of conversations and innovation >> Virtual platform: http://bit.ly/innoday7bBL. To participate in this event on Twitter, please use the following hashtags: #7billion #SAP (always in combination).

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Why You Need to Know about Social Search, Engagement & Geo-Targeting

At SAP TechEd 2011 in Las Vegas, I had the good fortune to spend some time with my fellow SAP Mentor Sina Moatamed.  It turns out that he is not only a very bright and fun person but has a much deeper knowledge of social media than most (particularly the self-declared social media “gurus”). In addition, … Continue reading Why You Need to Know about Social Search, Engagement & Geo-Targeting

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How To Build Your Brand on Social Media

Are you new to social media and unclear on how to set up your profile? Do you want to avoid the mistakes of people who did not get a job because of information that existed about them online? Do you want to use social media to extend your brand online but are not sure how?

If the answer to any of these questions is “yes”, read on. Having a personal brand has never been more important than in this age of information overload.

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How to Manage your Time on Social Media

How much time one should spend on social media, on which channels, and where the line should be drawn to one’s private life is a very difficult question, and in a way, everybody has to answer it for themselves. This blogs attempts to provide some guidance.

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Do you Archive your Tweets? (Used to be free now mainly for pay)

Does this scenario sound familiar to you? You participated in a Twitter discussion or event, using a hashtag. Because there was so much great content in the discussion, you planned to go back to it later to use it as a basis for your next blog. You go to search.twitter.com, put in the hashtag and the search comes up blank. If this rings true to you, here some simple steps to archive your Tweets and quickly create blogs with them.

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The Five Myths of B2B Social Media Marketing

Whatever you hear about social media, don’t believe it! There is a ton of misinformation out there that can be damaging to companies that want create real ROI from social media. Learn about the 5 myths of social media in this blog.

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Social Media 101: Questions To Ask Before Getting Started With Social Media

As a social media professional at SAP, I get many questions from colleagues who are new to social media and would like to add social media to their marketing mix. The learning curve on social media is still steep for most people, and in this blog, I have aggregated the answers to some of the most frequently asked questions about social media strategy.

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SAPPHIRE NOW 2011: Women's Executive Leadership Session with Angelika Dammann

This week, at SAPPHIRE NOW 2011 in Orlando, I was a social media reporter and had the pleasure to attend a session with female executives who shared career experiences and tips with an audience of over 100 women. A the third annual Women’s Executive Leadership Session offered a unique opportunity to leverage the combined power of women among an elite group of leading cross-industry business executives.

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The "Dirty Little Secret" of Facebook (Access Control)

Recently, I discovered some “dirty truths” about Facebook that I found somewhat disturbing, even though the situation can probably be explained with personal and cultural differences. Nevertheless, I find the practice offensive. In a nutshell, it’s become more and more popular for people to create “levels” or “castes” of Facebook friends who they give different … Continue reading The "Dirty Little Secret" of Facebook (Access Control)

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Learnings from the Silicon Valley Enterprise Social Media Council Summit

On March 25th, SAP hosted the first quarterly social media summit for Silicon Valley Enterprise Social Media Council group that was started in late 2010. Read this blog to find out more about the group and some key findings from the conference.

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