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MarketingXLerator

A Boutique Social Media Marketing Consultancy

Natascha Thomson

In this blog, Natascha Thomson, author of 42 Rules for B2B Social Media Marketing, shares social media news and insights from her consulting practice.

Contact Natascha to create or optimize your social media strategy.

© 2017 Marketing XLerator

The Top Five Do's and Don'ts for Tweeters

It feels to me that the honeymoon phase of Twitter is over, or at least it should be. While there are still thousands of users joining Twitter every day, many of us have now been using the tool for years, which means that rules and conventions have developed. Most of them make the use of Twitter more effective and enjoyable, some of them seem to clog up space that could be utilized for more meaningful communication. Read my personal list of “The Top Five Do’s and Don’ts for Tweeters”.

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220-Year-Old Company King Arthur Flour Has the Recipe for Social Media Success

King Arthur Flour is a 220-year-old, 100% employee owned, flour company in Norwich, Vermont that has found the recipe for social media success.

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What does “Being Present” Mean in the Age of Social Media? And the Myth of Multi-Tasking.

Ironically, I recently had this discussion with a friend via Twitter while sitting at Starbucks. As I was at Starbucks and she on her friend’s couch in another city, were we both together in the present?

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Social Media Highlights of SAP TechEd Las Vegas 2010: An Influencer Case Study

This year, some of the SAP Mentors started a social media experiment, using Twitter, SAP Idea Place and their own “klout” to help me get a ticket to TechEd Las Vegas. It was only fitting that social media played the leading role in my journey to TechEd as I only recently left SCN marketing to join the new SAP Social Media Audience Marketing team. It also was a testament to the fact that there is no such thing as “word of mouth” or a “viral anything” without support of the right people aka influencers.

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Social Media Highlights from the SF MarketingSherpa Summit 2010

Earlier this month, I was invited to attend the “MarketingSherpa B2B Marketing Summit” in San Francisco as a panelist.  While most of the summit was focused on traditional marketing channels and lead nurturing, half a day was dedicated to social media, including research, training and case studies. The “B2B Social Media for the B2B Marketer” … Continue reading Social Media Highlights from the SF MarketingSherpa Summit 2010

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Is LinkedIn a B2B Marketing Platform?

Is LinkedIn just a great professional network or can marketing on LinkedIn help you generate real ROI?

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Social Media Marketing – Relax, Don't Do It?

Personal musings and opinions on B2B social media marketing in this day and age.

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