Recently, I discovered some “dirty truths” about Facebook that I found somewhat disturbing, even though the situation can probably be explained with personal and cultural differences. Nevertheless, I find the practice offensive. In a nutshell, it’s become more and more popular for people to create “levels” or “castes” of Facebook friends who they give different … Continue reading The "Dirty Little Secret" of Facebook (Access Control) →
King Arthur Flour is a 220-year-old, 100% employee owned, flour company in Norwich, Vermont that has found the recipe for social media success.
Earlier this month, I was invited to attend the “MarketingSherpa B2B Marketing Summit” in San Francisco as a panelist. While most of the summit was focused on traditional marketing channels and lead nurturing, half a day was dedicated to social media, including research, training and case studies. The “B2B Social Media for the B2B Marketer” … Continue reading Social Media Highlights from the SF MarketingSherpa Summit 2010 →