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MarketingXLerator

A Boutique Social Media Marketing Consultancy

Natascha Thomson
Natascha Thomson is the CEO of MarketingXLerator and brings over 20 years of experience to her Silicon Valley consulting practice.
© 2017 Marketing XLerator

The "Dirty Little Secret" of Facebook (Access Control)

Recently, I discovered some “dirty truths” about Facebook that I found somewhat disturbing, even though the situation can probably be explained with personal and cultural differences. Nevertheless, I find the practice offensive. In a nutshell, it’s become more and more popular for people to create “levels” or “castes” of Facebook friends who they give different … Continue reading The "Dirty Little Secret" of Facebook (Access Control)

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Learnings from the Silicon Valley Enterprise Social Media Council Summit

On March 25th, SAP hosted the first quarterly social media summit for Silicon Valley Enterprise Social Media Council group that was started in late 2010. Read this blog to find out more about the group and some key findings from the conference.

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The Top Five Do's and Don'ts for Tweeters

It feels to me that the honeymoon phase of Twitter is over, or at least it should be. While there are still thousands of users joining Twitter every day, many of us have now been using the tool for years, which means that rules and conventions have developed. Most of them make the use of Twitter more effective and enjoyable, some of them seem to clog up space that could be utilized for more meaningful communication. Read my personal list of “The Top Five Do’s and Don’ts for Tweeters”.

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220-Year-Old Company King Arthur Flour Has the Recipe for Social Media Success

King Arthur Flour is a 220-year-old, 100% employee owned, flour company in Norwich, Vermont that has found the recipe for social media success.

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What does “Being Present” Mean in the Age of Social Media? And the Myth of Multi-Tasking.

Ironically, I recently had this discussion with a friend via Twitter while sitting at Starbucks. As I was at Starbucks and she on her friend’s couch in another city, were we both together in the present?

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Social Media Highlights of SAP TechEd Las Vegas 2010: An Influencer Case Study

This year, some of the SAP Mentors started a social media experiment, using Twitter, SAP Idea Place and their own “klout” to help me get a ticket to TechEd Las Vegas. It was only fitting that social media played the leading role in my journey to TechEd as I only recently left SCN marketing to join the new SAP Social Media Audience Marketing team. It also was a testament to the fact that there is no such thing as “word of mouth” or a “viral anything” without support of the right people aka influencers.

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Social Media Highlights from the SF MarketingSherpa Summit 2010

Earlier this month, I was invited to attend the “MarketingSherpa B2B Marketing Summit” in San Francisco as a panelist.  While most of the summit was focused on traditional marketing channels and lead nurturing, half a day was dedicated to social media, including research, training and case studies. The “B2B Social Media for the B2B Marketer” … Continue reading Social Media Highlights from the SF MarketingSherpa Summit 2010

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Is LinkedIn a B2B Marketing Platform?

Is LinkedIn just a great professional network or can marketing on LinkedIn help you generate real ROI?

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Social Media Marketing – Relax, Don't Do It?

Personal musings and opinions on B2B social media marketing in this day and age.

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