A Boutique Social Media Marketing Consultancy

Social Meda Week at SAP (#SMW12): The Presentations

February 21st, 2012 4 Comments Dorothea Sieber

Below you can find a summary of the presentations from SAP’s Social Media Day (#SMW12) on February 15th, 2012. This amazing set of slides aggregates the wisdom and experience of a group of well-regarded social media practitioners that was shared as part of global social media week. Leverage this unique opportunity to get an insight into what […]

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Tags: , Maggie Fox, Mark Yolton, Rachel Happe, , , Timo Elliott
Posted in B2B Social Media Marketing, Featured | 4 Comments »

3 Key Take Aways From SAP’s Social Media Day #SMW12

February 17th, 2012 No Comments Social-Media-Week-Body

On February 15th, SAP welcomed hundreds of Silicon Valley locals as well as social media fans who flew in from different ends of the country to spend a day full of social media sessions with real world practitioners.   This video gives you the 1:47 minute summary of the 3 key take-aways from the day, […]

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Tags: #SMW, Key Learnings, San Francisco, ,
Posted in B2B Social Media Marketing, Featured | No Comments »

Follow #SMW12 or How to Embed a Twitter Stream into your Blog

February 14th, 2012 No Comments Social-Media-Week-Body

Follow the live Twitter conversations at Social Media Week 2012 here or watch the live streaming of SAP’s Social Media Day on Feb 15th, 2012 (link will be live on the day). 

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Tags: , Embed Twitter into Blog, ,
Posted in B2B Social Media Marketing | No Comments »

Join #SAP for a Day of Social Media Sessions during #SMW12

January 26th, 2012 4 Comments SMW Pic

Learn to Tell Social Media Hype from Reality at #SMW12 #SAP On February 15th, 2012, as part of global Social Media Week, SAP will host a full day of social media sessions at their offices in Palo Alto. You are cordially invited to join the event onsite or via a live feed (URL live on event […]

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Tags: , , Social Enterprise,
Posted in B2B Social Media Marketing, Featured | 4 Comments »

What I Learned About Social Media Marketing from an eMarketer Webinar on Mobile Marketing

October 28th, 2011 1 Comment mobile-devices-featured

My recommendation: attend a webinar on a topic you are not an expert in and participate on the hashtag. It will teach you all you need to know about social media marketing on Twitter. In my case, I also learned a few good facts on Mobile Marketing that I am sharing in this blog.

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Tags: eMarketer, Mobile advertising, , QR Code, SMS, Sybase Unwired Platform, , , Web conferencing
Posted in B2B Social Media Marketing, Featured | 1 Comment »

Addressing the 7 Billion People Challenge

October 13th, 2011 2 Comments 7-billion-people

October 24 is International UN Day, and the official kick-off of the 7-Day Countdown to 7 Billion. Join SAP for a day of conversations and innovation >> Virtual platform: http://bit.ly/innoday7bBL. To participate in this event on Twitter, please use the following hashtags: #7billion #SAP (always in combination).

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Tags: , ERP, , , UNFPA, United Nation, United Nations Population Fund, World population
Posted in B2B Social Media Marketing, Featured, SocialB2P | 2 Comments »

Why You Need to Know about Social Search, Engagement & Geo-Targeting

September 18th, 2011 No Comments social_search

At SAP TechEd 2011 in Las Vegas, I had the good fortune to spend some time with my fellow SAP Mentor Sina Moatamed.  It turns out that he is not only a very bright and fun person but has a much deeper knowledge of social media than most (particularly the self-declared social media “gurus”). In addition, […]

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Tags: , Facebook features, Geotargeting, Germany, India, SAP Mentors, , , Social search,
Posted in B2B Social Media Marketing, Featured | No Comments »

How To Build Your Brand on Social Media

September 10th, 2011 No Comments brand

Are you new to social media and unclear on how to set up your profile? Do you want to avoid the mistakes of people who did not get a job because of information that existed about them online? Do you want to use social media to extend your brand online but are not sure how?

If the answer to any of these questions is “yes”, read on. Having a personal brand has never been more important than in this age of information overload.

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Tags: , , , , , Twitalyzer, ,
Posted in Featured, SocialB2P | No Comments »

How to Manage your Time on Social Media

August 4th, 2011 8 Comments SMM-Confusion

How much time one should spend on social media, on which channels, and where the line should be drawn to one’s private life is a very difficult question, and in a way, everybody has to answer it for themselves. This blogs attempts to provide some guidance.

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Do you Archive your Tweets? (Used to be free now mainly for pay)

July 14th, 2011 4 Comments Archivist

Does this scenario sound familiar to you? You participated in a Twitter discussion or event, using a hashtag. Because there was so much great content in the discussion, you planned to go back to it later to use it as a basis for your next blog. You go to search.twitter.com, put in the hashtag and the search comes up blank. If this rings true to you, here some simple steps to archive your Tweets and quickly create blogs with them.

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