In my Fundamentals of Social Media class at UC Santa Cruz Silicon Valley, we recently covered Pinterest and Instagram, on an introductory level. Getting started can be overwhelming, and it’s important to go into each social media channel well-informed, as there are always opportunity costs.
Do you work in social media and always look for good reports to direct your strategy planning? We Are Social has created a Digital Yearbook for 2016, that provides key digital statistics for 232 countries around the world.
Take Your Social Media Marketing Skills to the Advanced LevelJune 1st, 2016
Advanced Social Media Marketing University Course @UCSC Silicon Valley Campus Friday, October 14, 2016 Friday, October 21, 2016
Using Facebook Audience Insights to Create Buyer PersonasMay 31st, 2016
This blog will shed light on how to use Facebook Audience Insights to create Buyer Personas.
How can you let your customer (virtually) taste, touch and feel your brand? If your brand is not in your target audience’s daily dose of social media – you do not exist.
In this OnDemand webinar, I had the great pleasure to interview IoT expert Sudha Jamthe for BrightTalk. Sudha is a technology futurist, the CEO of IoT Disruptions, an Instructor at Stanford Continuing Studies and the author of two books on IoT. Contact Sudha via @SuJamthe and TheInternetofThings.com.
In the age of data-driven marketing, companies are collecting and storing more customer information than ever before, while – at the same time – marketing tactics like online advertising and social media engagement have increased organizations’ attack surface.
As I’ve been telling anybody who will listen, cyber security is the challenge of our day and marketers who are responsible for a brand need to take it seriously. “Social media exploitation has officially taken the crown for the most commonly used method into an organization’s network”, according to ZeroFox, quoting Cisco’s 2015 Midyear Security Report.