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MarketingXLerator

A Boutique Social Media Marketing Consultancy

Natascha Thomson
Natascha Thomson is the CEO of MarketingXLerator and brings over 20 years of experience to her Silicon Valley consulting practice.
© 2017 Marketing XLerator

Facebook for Business Tips for Beginners

Are you a Facebook user but new to using Facebook for business? This slide deck is a comprehensive introduction to Facebook demographics, features, metrics and tools, as presented at UCSC Silicon Valley.

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Growth Hacking for B2B Startups (Stanford Cont. Studies)

Today, I’d like to share a slide deck with you that I recently used at Stanford University in Palo Alto to teach Continuing Studies students about B2B #GrowthHacking.

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2016 Digital Yearbook by We Are Social (Stats for 232 Countries)

Do you work in social media and always look for good reports to direct your strategy planning? We Are Social has created a Digital Yearbook for 2016, that provides key digital statistics for 232 countries around the world.

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Online Course @UCSC: Fundamentals of Social Media Marketing

Web 2.0: Fundamentals of Social Media Marketing Course @UCSC Silicon Valley Campus is an online course. Online Course Dates: June 20 – August 8, 2016. Key Course Outcomes: Develop social media channels from scratch and manage them. Understand how to integrate social media into an existing marketing strategy.

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Take Your Social Media Marketing Skills to the Advanced Level

Advanced Social Media Marketing University Course @UCSC Silicon Valley Campus  Friday, October 14, 2016 Friday, October 21, 2016

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Using Facebook Audience Insights to Create Buyer Personas

This blog will shed light on how to use Facebook Audience Insights to create Buyer Personas.

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Webinar: Let Digital Help Your Clients Experience Your Brand

How can you let your customer (virtually) taste, touch and feel your brand?  If your brand is not in your target audience’s daily dose of social media – you do not exist. 

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What You Need to Know About #IoT but Were Afraid To Ask

In this OnDemand webinar, I had the great pleasure to interview IoT expert Sudha Jamthe for BrightTalk. Sudha is a technology futurist, the CEO of IoT Disruptions, an Instructor at Stanford Continuing Studies and the author of two books on IoT. Contact Sudha via @SuJamthe and TheInternetofThings.com.

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Webinar: Your Brand Reputation is under #CyberThreat. Are You Prepared?

In the age of data-driven marketing, companies are collecting and storing more customer information than ever before, while – at the same time – marketing tactics like online advertising and social media engagement have increased organizations’ attack surface.

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Social Metrics & Tools: An Interview with Xavier Davis

Augie Ray, Research Director at Gartner, recently wrote that just 15% of CMOs have quantitatively proven the impact of social media. Does this statistic highlight the failure of social media as a tool for marketing, social media marketers, or how poorly marketers are measuring success?

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Why Brand Reputation Management Now Includes Cyber Safety

As I’ve been telling anybody who will listen, cyber security is the challenge of our day and marketers who are responsible for a brand need to take it seriously. “Social media exploitation has officially taken the crown for the most commonly used method into an organization’s network”, according to ZeroFox, quoting Cisco’s 2015 Midyear Security Report.

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If You Want to Succeed with Email, Send Less

If you want to learn how you can improve your email marketing by sending the smallest number of emails, don’t miss this BrightTalk webinar on February 16, 2016 at 9 AM PT: If You Want To Succeed with Email – Send Less. Hashtag: #BrightTalkEmail

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