A Boutique Social Media Marketing Consultancy

Addressing the 7 Billion People Challenge

October 13th, 2011 2 Comments 7-billion-people

October 24 is International UN Day, and the official kick-off of the 7-Day Countdown to 7 Billion. Join SAP for a day of conversations and innovation >> Virtual platform: http://bit.ly/innoday7bBL. To participate in this event on Twitter, please use the following hashtags: #7billion #SAP (always in combination).

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Tags: , ERP, , , UNFPA, United Nation, United Nations Population Fund, World population
Posted in B2B Social Media Marketing, Featured, SocialB2P | 2 Comments »

Why You Need to Know about Social Search, Engagement & Geo-Targeting

September 18th, 2011 social_search

At SAP TechEd 2011 in Las Vegas, I had the good fortune to spend some time with my fellow SAP Mentor Sina Moatamed.  It turns out that he is not only a very bright and fun person but has a much deeper knowledge of social media than most (particularly the self-declared social media “gurus”). In addition, […]

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Tags: , Facebook features, Geotargeting, Germany, India, SAP Mentors, , , Social search,
Posted in B2B Social Media Marketing, Featured | Comments Off on Why You Need to Know about Social Search, Engagement & Geo-Targeting

How To Build Your Brand on Social Media

September 10th, 2011 brand

Are you new to social media and unclear on how to set up your profile? Do you want to avoid the mistakes of people who did not get a job because of information that existed about them online? Do you want to use social media to extend your brand online but are not sure how?

If the answer to any of these questions is “yes”, read on. Having a personal brand has never been more important than in this age of information overload.

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Tags: , , , , , Twitalyzer, ,
Posted in Featured, SocialB2P | Comments Off on How To Build Your Brand on Social Media

How to Manage your Time on Social Media

August 4th, 2011 8 Comments SMM-Confusion

How much time one should spend on social media, on which channels, and where the line should be drawn to one’s private life is a very difficult question, and in a way, everybody has to answer it for themselves. This blogs attempts to provide some guidance.

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Do you Archive your Tweets? (Used to be free now mainly for pay)

July 14th, 2011 4 Comments Archivist

Does this scenario sound familiar to you? You participated in a Twitter discussion or event, using a hashtag. Because there was so much great content in the discussion, you planned to go back to it later to use it as a basis for your next blog. You go to search.twitter.com, put in the hashtag and the search comes up blank. If this rings true to you, here some simple steps to archive your Tweets and quickly create blogs with them.

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The Five Myths of B2B Social Media Marketing

June 24th, 2011 4 Comments acne-myths

Whatever you hear about social media, don’t believe it! There is a ton of misinformation out there that can be damaging to companies that want create real ROI from social media. Learn about the 5 myths of social media in this blog.

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Social Media 101: Questions To Ask Before Getting Started With Social Media

June 21st, 2011 how-to-succeed-in-social-media-useme

As a social media professional at SAP, I get many questions from colleagues who are new to social media and would like to add social media to their marketing mix. The learning curve on social media is still steep for most people, and in this blog, I have aggregated the answers to some of the most frequently asked questions about social media strategy.

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Tags: , , Goals, , , , , , , , ,
Posted in B2B Social Media Marketing, SocialB2P | Comments Off on Social Media 101: Questions To Ask Before Getting Started With Social Media

SAPPHIRE NOW 2011: Women’s Executive Leadership Session with Angelika Dammann

May 20th, 2011

This week, at SAPPHIRE NOW 2011 in Orlando, I was a social media reporter and had the pleasure to attend a session with female executives who shared career experiences and tips with an audience of over 100 women. A the third annual Women’s Executive Leadership Session offered a unique opportunity to leverage the combined power of women among an elite group of leading cross-industry business executives.

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Tags: , , , , , , , Work–life balance
Posted in SocialB2P | Comments Off on SAPPHIRE NOW 2011: Women’s Executive Leadership Session with Angelika Dammann

The “Dirty Little Secret” of Facebook (Access Control)

April 12th, 2011 17 Comments danger-poster-web

Recently, I discovered some “dirty truths” about Facebook that I found somewhat disturbing, even though the situation can probably be explained with personal and cultural differences. Nevertheless, I find the practice offensive. In a nutshell, it’s become more and more popular for people to create “levels” or “castes” of Facebook friends who they give different […]

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