As social selling is currently the big buzz term, I interviewed a social selling expert for this blog post to find out what is fact vs. fiction. The following is an interview with Julio Viskovich, VP Marketing at rFactr, who has been involved with social selling and employee advocacy programs since 2012.
The Big Topic in Social Media in 2016: Cyber Security. This is a good time to get on top of things and do what you can to stay cyber safe. While there is no guaranteed way to keep out cyber criminals, there ARE ways to minimize the risk.
Watch the BrightTalk OnDemand recording NOW. Search Engine Optimization (SEO) is a must in the digital age, how else can your company and products be discovered by new clients? But increased search traffic by itself is not an end goal.
This blog aims to answer the question, why real marketers love to support good causes. Once again, my peer and friend Juan Carlos Giraldo – @GiraldoJC – invited me to collaborate on a blog post: What charities do our peers support and why? Good question, especially for the holidays. JC published Part I: Real Marketers Love to Support Good Causes.
Today, I am excited to feature a guest post by my friend JC Giraldo, a fellow marketing consultant. We’ve been collaborating on blogs about the global nature of social media over the years, and in this blog, JC highlights why US digital marketers cannot afford to ignore the Hispanic buyers in the US.
Attending the Social Tools Summit in San Francisco this week? Don’t miss this informative panel on Wednesday, October 28 at 10:45 AM PT: Influence the Influencers through Influencer Marketing.
Meet me at ConnectCon 2015 in Las Vegas, on Tuesday, October 27th, and learn how to create a social media marketing strategy for your business that actually works.
This blog is an interview with Jonathan Chizick, VP Sales and Business Development at Drippler about their app. Drippler is a mobile discovery app that provides personalized tips and recommendations to mobile users, as well as opportunities for advertisers to reach this audience.
One of the most asked questions in social media is: “How can I grow my following?” Don’t listen to those who say that it does not matter. While the quality of your followers is most important, if you have no followers, you are talking to yourself. So what about buying followers?