Social Media Marketing for B2B

Social Media: For Inbound Marketing & Job Search

February 10th, 2014 No Comments #partnersocial class at University of Santa Clara

I recently taught an advanced social media marketing class at UCSC Extension Silicon Valley. To make it more interesting, I invited two innovative pros into my classroom to talk about inbound marketing and the use of social media for job search. Here are the two decks they presented:

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Two Tips to Help Protect Your Online Identity

February 4th, 2014 No Comments Photo by flickr user rpongsaj used under a Creative Commons license.

I generally try to do some “house keeping” at the beginning of each year but, of course, it pays to implement the tips below whenever you get to it. Cyber security, or rather the lack thereof, is one of the main threats of our time. Here two simple tips that could make the difference:

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Will Posting Duplicate Content Hurt Your Google Search Rankings?

January 28th, 2014 6 Comments Does Duplicate Content On Google Hurt you?

Does duplicate content hurt you in Google search? As I sometimes syndicate my blog to other sites (that get more traffic than mine :-)), I recently got push back from a company that had asked me (persistently) to write a commentary on one of their blogs.

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How Twitter uses Twitter for Recruiting

January 16th, 2014 No Comments Twitter-Recruiting

For her article “How Does Twitter Use Twitter to Recruit?”, Erin Osterhaus went straight to the source: Anitra Collins, Twitter’s Recruiting Programs Officer.

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2013 Honors: Top Book Author, Top Webinar & Social Media Rockstar

January 14th, 2014 1 Comment 25-women-who-rock-social-media-2013

Here at MarketingXLerator, we are pretty darn proud of three accolades we received for the year 2013. We got included in a list of top marketing book authors on Twitter, hosted one of the top 5 marketing webinars on BrightTalk, and were listed as one of 25 social media rock stars!

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How Do I Create a Vanity URL for a LinkedIn Company Page?

January 6th, 2014 3 Comments linkedin-company-pages

A frequently asked question is: How can I create a vanity URL for my LinkedIn Company page? Here some options:

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How to Know the Location of a Click When a URL is posted in Multiple Places

December 9th, 2013 6 Comments bitly-logo-pufferfishJ-300x267

A friend recently asked me how he could track click-throughs on a single link that he had posted on multiple social media sites. He had created a of the URL and posted it on Twitter and LinkedIn, but could not differentiate which platform (Twitter or LI) the clicks had come from. 

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What Marketers are Grateful for at Thanksgiving

November 27th, 2013 No Comments What Marketers are Grateful for at Thanksgiving

This week, in recognition of Thanksgiving, Sean Callahan of Bizo / Digital Marketing Remix reached  out to me and others in the marketing world to ask what we are thankful for. Read the answers to his two questions in this blog:

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Best of “42 Rules for B2B Social Media Marketing” by JC Giraldo

November 25th, 2013 1 Comment JC Social Media Logo

Thanks to social media consultant JC Giraldo of JC Giraldo Social Media for letting me share his blog on my site this week. After reading 50% of my book 42 Rules for B2B Social Media Marketing, he already felt compelled to share a list of what he considers the highlights so far.

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Video: How to use LinkedIn for Business, Marketing & Networking

November 20th, 2013 No Comments Picture of the HOA on LinkedIn for Professionals

This Google Hangout on Air educates on the use of  LinkedIn for Professionals. LinkedIn expert Greg Cooper, host Mark Vang, (Sanctuary Networking Community) and I, discuss how to use LinkedIn® for networking, business development and marketing.

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