Social Media Marketing for B2B

COMING SOON: 42 Rules for B2B Social Media Marketing

September 17th, 2012 2 Comments 42RulesForB2BSocialMediaMarketing_cover_lg_UNK_090412

“Finally, a concise, practical guide for B2B social marketing!  Most of the social media content and advice available on the web focuses on B2C models; it’s often hard to find good B2B content. It’s great to have a resource written by actual social media practitioners/leaders who have learned how to successfully navigate the complex channels […]

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Three Ways to Use Twitter for Q&A at a Live Event

September 11th, 2012 No Comments Twitter Q&A at a live event, B2B Social Media Marketing, MarketingXLerator

Recently, a client asked me the following question: “How do we best handle questions via Twitter at our next event?”  The event was a panel discussion with a large live audience. The answer depends greatly on the social media proficiency of the people up on stage and the resources you have available.

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5 Steps to Manage your Twitter Community with Commun.It

August 29th, 2012 5 Comments B2B Social Media Marketing, Commun.It, MarketingXLerator

Here another good tool that adds a lot of value in understanding your Twitter following, followers, your relationships with them and let’s you manage all of it.

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Going Viral: Cartoon by

August 27th, 2012 No Comments 6450168613_6b531ebe7a_b

Excellent cartoon by SocMed Sean about false beliefs by management about how content goes viral :-).

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Slideshare: What is MarketingCamp Silicon Valley?

August 22nd, 2012 No Comments MarketingCamp Silicon Valley

What is MarketingCamp SV? An Unconference that connects marketing innovators. Share. Learn. Grow. On November 3, 2012:  all things marketing, including social media. Learn more in the following Slideshare deck:

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Pinterest – Is Your Business Ready?

August 14th, 2012 2 Comments Pinterest for business. Is your business ready for Pinterest? MarketingXLerator, SV Forum, B2B Social Media Marketing Consulting

Have you heard about Pinterest but are wondering how to use it for your business? Wonder no more. The deck below provides a crisp overview of what Pinterest is, key facts on the growth & usage of the channel, how to set it up, use it, and  leverage it for business.

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Content Marketing Hall of Shame

August 13th, 2012 1 Comment content-marketing, MarketingXLerator, B2B Social Media Marketing Consulting

The inaugural class of the content marketing hall of shame — inducted by seven marketing leaders — and presented by Feldman Creative. By Barry Feldman.

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@MarketingCampSV Part 1: What is an Unconference?

August 8th, 2012 2 Comments MarketingCamp Silicon Valley

MarketingCamp Silicon Valley is an Unconference for marketing professionals in Silicon Valley to share, learn, develop “togetherness”, and hopefully innovate around marketing.

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@SAPCIO: Oliver Bussmann’s 4 Phase Approach to CIO Success in Social Media

July 30th, 2012 No Comments

After catching bits of a conversation on Twitter and getting curious, Michael Krigsman was so kind to forward me his article in CIO Journal titled: Social Media for the Innovative CIO, featuring SAP CIO Oliver Bussmann. Having worked at SAP in social media for many years, I know that Oliver does a great job at […]

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(Free) Tools to Fine-Tune Your Social Media Engagement: Crowdbooster & Buffer

July 23rd, 2012 No Comments B2B Social Media Marketing Consulting, Crowdbooster, BufferApp

I simply have to share two exciting tools that I recently discovered: Crowdbooster and Buffer. Going beyond the functionality of useful free tools like TweetReach, these new tools don’t just provide stats, they help you manage your social media success by engaging more effectively.

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