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MarketingXLerator

A Boutique Social Media Marketing Consultancy

Natascha Thomson

In this blog, Natascha Thomson, author of 42 Rules for B2B Social Media Marketing, shares social media news and insights from her consulting practice.

Contact Natascha to create or optimize your social media strategy.

© 2017 Marketing XLerator

Should You Pay for Promoted Tweets, Accounts or Trends?

In a phone call with a corporate client today, I once again found myself quoting from this excellent Forbes article: Domo CEO Josh James: Why I Pay For Twitter Followers. As somebody who used to be against promoted tweets, this article changed my point of view.

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Social Media: For Inbound Marketing & Job Search

I recently taught an advanced social media marketing class at UCSC Extension Silicon Valley. To make it more interesting, I invited two innovative pros into my classroom to talk about inbound marketing and the use of social media for job search. Here are the two decks they presented:

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Two Tips to Help Protect Your Online Identity

I generally try to do some “house keeping” at the beginning of each year but, of course, it pays to implement the tips below whenever you get to it. Cyber security, or rather the lack thereof, is one of the main threats of our time. Here two simple tips that could make the difference:

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Will Posting Duplicate Content Hurt Your Google Search Rankings?

Does duplicate content hurt you in Google search? As I sometimes syndicate my blog to other sites (that get more traffic than mine :-)), I recently got push back from a company that had asked me (persistently) to write a commentary on one of their blogs.

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How Twitter uses Twitter for Recruiting

For her article “How Does Twitter Use Twitter to Recruit?”, Erin Osterhaus went straight to the source: Anitra Collins, Twitter’s Recruiting Programs Officer.

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2013 Honors: Top Book Author, Top Webinar & Social Media Rockstar

Here at MarketingXLerator, we are pretty darn proud of three accolades we received for the year 2013. We got included in a list of top marketing book authors on Twitter, hosted one of the top 5 marketing webinars on BrightTalk, and were listed as one of 25 social media rock stars!

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How Do I Create a Vanity URL for a LinkedIn Company Page?

A frequently asked question is: How can I create a vanity URL for my LinkedIn Company page? Here some options:

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How to Know the Location of a Click When a URL is posted in Multiple Places

A friend recently asked me how he could track click-throughs on a single link that he had posted on multiple social media sites. He had created a bit.ly of the URL and posted it on Twitter and LinkedIn, but bit.ly could not differentiate which platform (Twitter or LI) the clicks had come from. 

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What Marketers are Grateful for at Thanksgiving

This week, in recognition of Thanksgiving, Sean Callahan of Bizo / Digital Marketing Remix reached  out to me and others in the marketing world to ask what we are thankful for. Read the answers to his two questions in this blog:

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Best of "42 Rules for B2B Social Media Marketing" by JC Giraldo

Thanks to social media consultant JC Giraldo of JC Giraldo Social Media for letting me share his blog on my site this week. After reading 50% of my book 42 Rules for B2B Social Media Marketing, he already felt compelled to share a list of what he considers the highlights so far.

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Video: How to use LinkedIn for Business, Marketing & Networking

This Google Hangout on Air educates on the use of  LinkedIn for Professionals. LinkedIn expert Greg Cooper, host Mark Vang, (Sanctuary Networking Community) and I, discuss how to use LinkedIn® for networking, business development and marketing.

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How to Use Social Media to Support #LungCancerAwarenessMonth

Paint your toes purple to fight lung cancer! You will even get the OPI Purple with a Purpose nail polish for free if you donate $25 or more.

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