B2B Social Media Marketing Tips from SAP, Intel, Citrix & Luminesa
July 2nd, 2013 No Comments
Learn how to avoid falling victim to social media hype and how to succeed instead – at this recorded BrightTalk online panel discussion with experts from SAP, Intel, Citrix and Luminesa.
Read MoreCan You Humanize Your Brand with an App?
June 24th, 2013 1 Comment
It seems especially difficult for B2B brands to come across as real people vs. just corporate entities. To a large degree this might be due to the fact that B2B purchases often involve high stakes like large amounts of money or possibly even losing your job.
Read MoreBook Preview: Michael Brito: “Your Brand: The Next Media Company”
June 18th, 2013 1 Comment
Michael Brito is about to publish a new book called “Your Brand: The Next Media Company. How A Social Business Strategy Can Enable Better Content, Smarter Marketing And Deeper Customer Relationships“, which you can now pre-order on Amazon
Read MoreGreat News: Twitter is Making Analytics More Widely Available
June 13th, 2013 2 Comments
Twitter is rolling out tweet analytics to a wider audience of Twitter users. Previously, analytics were only available to Twitter ad customers, but now it is available to many more people. The role out strategy is not totally clear but check it out to see if you already have access.
Read More[Video] EMC’s #SocialMedia Caveman
June 4th, 2013 No Comments
While working on a social media workshop for EMC Corporation, I found this funny YouTube video that explains the 101 of social media: EMC’s #SocialMedia Caveman.
Read MoreSMB Study Shows: Social Media is a Brand Builder (via eMarketer)
May 28th, 2013 2 Comments
Below is a very interesting study by Social Media Examiner, interpreted by eMarketer, about the role social media plays for small and medium (SMB) businesses. Social media plays a significant role in SMBs marketing efforts, providing both free and paid exposure to a wide-ranging—and often receptive—audience.
Read MoreA History of #Twitter by Co-Founder @Dom Sagolla
May 21st, 2013 2 Comments
A history of Twitter – and thoughts on what really matters – from Dom Sagolla – author of 140 Characters – A Style Guide for the Short Form. Recorded via Twitter on May 21, 2013 at the #NCMG meeting in Silicon Valley.
Read More[SlideShare] The Social Media ROI Cookbook by Altimeter Group
May 13th, 2013 2 Comments
This report is the ROI Bible for many social media practitioners in Silicon Valley. It is comprehensive, easy to read and provides an informed perspective. I find it particularly encouraging that the report points out how difficult it can be to quantify ROI for social media activity.
Read More[Video] Social Media Q&A with @NeumannCampus Students
May 7th, 2013 5 Comments
This video answer six social media marketing & strategy questions by Neumann University students. Thanks to my friend Tom Matys – who teaches at Neumann – for this opportunity to share my expertise, and hopefully “teach his students how to fish“.
Read MoreMapping & Location-Based Services at #SAPPHIRENOW
May 5th, 2013 2 Comments
Social user are increasingly accessing social networks via mobile devices. According to eMarketer: “A mobile first mentality is taking hold. The key opportunity for marketers in the shift toward mobile is that mobile users not only log in more frequently, but they also spend more total time on social media sites.
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