Tag Archives: 101

Should You Be Marketing on Pinterest or Instagram?

In my Fundamentals of Social Media class at UC Santa Cruz Silicon Valley, we recently covered Pinterest and Instagram, on an introductory level.

Getting started can be overwhelming, and it’s important to go into each social media channel well-informed, as there are always opportunity costs.

Continue reading Should You Be Marketing on Pinterest or Instagram?

#2015ConnectCon: Create Your Own Social Media Strategy

Meet me at ConnectCon 2015 in Las Vegas, on Tuesday, October 27th, and learn how to create a social media marketing strategy for your business that actually works. Continue reading #2015ConnectCon: Create Your Own Social Media Strategy

Social Media Advice for Startups on PSDNetwork

As I feel passionate about educating people on the use of social media, I signed up as a blogger on Putting The Seat Down Network (PSDNetwork). 

My blog series is a 101 guide to creating your own social media marketing strategy; not on a lofty level but with hands on tips. Continue reading Social Media Advice for Startups on PSDNetwork

Social Media 101: Questions To Ask Before Getting Started With Social Media

As a social media professional, I get many questions from clients and friends who are new to social media and would like to add social media to their marketing mix. The learning curve on social media is still steep for most people, and in this blog, I have aggregated the answers to some of the most frequently asked questions.

Many of my consulting engagements start with the sentence “We need to have a Twitter handle” or “I need to increase the number of fans for our Facebook page”.

 

The answers: “Why”? and ,”Let’s take a step back”.

Before you get engaged in any kind of social media project, please ask yourself the following questions: Continue reading Social Media 101: Questions To Ask Before Getting Started With Social Media