Social Media Marketing for B2B

Posts Tagged ‘Altimeter’

[SlideShare] The Social Media ROI Cookbook by Altimeter Group

May 13th, 2013 2 Comments

This report is the ROI Bible for many social media practitioners in Silicon Valley. It is comprehensive, easy to read and provides an informed perspective. I find it particularly encouraging that the report points out how difficult it can be to quantify ROI for social media activity.

How to Avoid & Tackle Social Media Proliferation (Review of an Altimeter Report)

October 2nd, 2012 No Comments

Altimeter’s report “A Strategy for Managing Social Media Proliferation” is an enlightening read, highlighting an important problem of our time: social media proliferation. Many companies have too many social media accounts that lack a strategy, compliance with the brand, and/or accountability. Here 7 key facts and highlights from the report. Thanks to Jeremiah Owyang for […]

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